Collective Experts are exactly as they sound. Leaders within the Collective community who’ve mastered areas of business – and can provide actionable insights to help other businesses-of-one.
Name: Paul Fishman (He/Him/They/Them)
Business Name: Every Kind of LLC
Industry: Marketing and Social Media
Expertise: Social Media
Describe your business in a sentence or two:
I help businesses and brands build TikTok communities that convert.
How did you land your first client?
I had a massive customer issue with a brand that I loved that got escalated to the CEO. We ended up hitting it off, and a month later, I was consulting for the company!
What’s a social media pro tip you feel a lot of business owners don’t know, but should?
Do not wait for a second longer to get on TikTok. There hasn’t been an opportunity like this to grow your business since the early days of Instagram and Facebook.
Tell us about a time you failed in your business – and how did you recover from it?
The only way to success is through failure, and I always permit myself to learn from my failures. The failures that irked me the most were when I didn’t listen to my intuition.
For example, I did a massive pivot in my business that should have happened a year earlier, and I knew it.
I got sick because I kept ignoring myself, and it set me back. The second I made the pivot, my body started healing, and abundance started flowing!
How has forming an S Corp helped you level up your business?
Outside of the tax benefits, forming an S-Corp made my business feel real. I remember the first day I ran payroll and legitimately paid myself as an employee of Every Kind of LLC. It was a proud day for me and I’m so excited to continue building my dream!