We’re empowering businesses-of-one to succeed for the life of their business and beyond

We’re not your average tax, accounting and bookkeeping service.
Collective is the first online back office platform designed for businesses-of-one.
Collective’s technology and team of trusted advisors give our members the freedom to focus on what matters by taking care of everything from business incorporation to accounting, bookkeeping, tax services and access to a thriving community- all in one platform. With Collective, we want running your own business to be as seamless as taking a full-time job.

We’re run by a group of serial entrepreneurs and businesses-of-one who believe in empowering self-employed people to enjoy the same tax savings that big companies get.

We’re a San Francisco-based startup backed by General Catalyst, QED, Google’s Gradient Ventures, Expa and prominent investors who have financed and built iconic companies like Uber, Stripe, Snap, Udemy, Lyft, Instacart and more.

Our values


Collective’s core values are more than just words; they are how we live and build our team and company.

Puts people first.

Is driven by its member's
success.

Makes business personal, more memorable and more human.

Believes in constant progress.

Believes in the power of community


We believe there’s strength in numbers and power in Collective.
Imagine what we can accomplish together.

Our team

Hooman Radfar

Hooman Radfar

Co-founder, CEO

Hooman is a serial entrepreneur and the co-founder and CEO at Collective. He previously started AddThis (Oracle), was a founding partner at Expa and is an early investor in Uber, Sweetgreen, Convoy and more.

Ugur Kaner

Ugur Kaner

Co-founder, CPO

Ugur is a product designer and the co-founder and CPO at Collective. He's been self-employed for more than a decade. He's worked with Udemy, Google, Angry Birds, Nokia and more.

Ugur Kaner

Bugra Akcay

Co-founder, CTO

Bugra is a software engineer and the co-founder and CTO at Collective. He likes to play with 0s and 1s. Fun fact: In his free time, Bugra built one of the largest ERP systems in food production.

Galvea Kelly

Galvea Kelly

CMO

Galvea is a global award winning marketing leader and CMO at Collective. She has led marketing across multi-billion dollar, global organizations and had her own digital marketing agency to boot.

Taresh Batra

Taresh Batra

VP Finance and Analytics

Taresh is the VP of Finance and Analytics at Collective. With over ten years of experience working in the hedge fund industry, analyzing and investing in technology companies, he is thrilled to have the opportunity to help build Collective.

Jacob Frediani

Jacob Frediani

Director of Member Operations

Jacob is the Director of Member Operations at Collective. He’s originally from the Bay Area and a huge sports fan (mainly the 49ers and the Sharks). Most recently he worked in Sales Operations at Snowflake.

Raquel Deodanes

Raquel Deodanes

Director of Accounting

Raquel is the Director of Accounting at Collective. As a CPA, advanced QBO ProAdvisor and a former tax credit consultant for California Franchise Tax Board, she loves to help the self-employed grow their business.

Andrew Vaquerano

Andrew Vaquerano

Director of Tax

Andrew is the Director of Tax at Collective. After six years of service in public accounting, he's thrilled to utilize technology to help freelancers succeed in their business.

For media inquiries

Bring Your A-Game. We Will, Too.

We are experts in the unique needs and challenges of self-employed people and know that our confidence gives others confidence, too. Reach out to say hello and join our team.
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