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Name: Delyanne Barros
Business Name: Delyanne The Money Coach LLC
Describe your business:
I teach new investors how to Slay the Stock Market so they can achieve financial independence.
Tell us about your self-employment journey.
For most of my life, I’ve been a W-2 employee. I’m an employment attorney and still work a full-time job, but I’ve always dreamt of having my own business. But, I also thought it was too late for me, being 37 and an attorney with $110,000 in student loans.
Then I discovered the financial independence movement and decided to become debt-free and achieve early retirement by 45. As I shared my journey on Instagram and my audience grew, I started teaching the investing concepts I had learned.
That’s how Delyanne the Money Coach was born in late January 2020. A year later, I have almost 500 students enrolled in my investing course and my side hustle has blossomed into a multi-six figure business. I plan to leave my career as an attorney in 2021 and focus on my business full time.
What area of your business are you most passionate about?
Community building and social media marketing. I love interacting with my audience and getting to know them. When used correctly, social media is a powerful place to find like-minded people who will teach you so much.
What’s the most valuable thing you learned early in your career that has contributed to your success?
I learned that being vulnerable and having empathy was the only way to authentically connect with others. People don’t connect to an inspiring quote without a human behind it. We seek human connection and support. Vulnerability and empathy is the key behind authentic community building and transformation.
How are you pivoting your business during the COVID-19 pandemic?
I launched my business two months before COVID, so my business model hasn’t changed. I interact and meet with all of my clients online. My course is taught online and it’s self-paced. Because of COVID, people are taking a closer look at their finances and thinking of more ways to create income in this unreliable economic atmosphere, which fits perfectly with my business model.
What’s a recent project that you’ve worked on that you’re really excited about?
In the last few months, I launched Slay the Stock Market. It’s a course and group coaching program that teaches new investors about the stock market and using it to achieve financial independence. I have almost 500 students who have enrolled and I’m very proud of everything they’re achieving!
Are you a part of any freelancer communities? Which ones and how do they support you?
I have informal masterminds with other female entrepreneurs in the finance space. It’s so important to have a group of people that you can relate to so you can celebrate wins, brainstorm ideas, stay motivated and seek support during hard times. These women have been a constant during my journey and I’m really grateful that social media has brought us together.
What advice would you give other self-employed people?
Hire a coach. It will save you so much time and frustration. My sister is a brilliant business coach and has guided me every step of the way with marketing and business management. If I didn’t have her guidance, I wouldn’t be nearly as successful as I am today.
How has forming an S Corp helped you level up your business?
It’s made me more aware of what my business costs are and allowed me to save more on taxes. That’s extra money that I can reinvest into my business to grow it.
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