We’re not your average tax, accounting and bookkeeping service.
Collective is the first online back office platform designed for Businesses-of-One.
Collective’s technology and team of trusted advisors give our members the freedom to focus on what matters by taking care of everything from business incorporation to accounting, bookkeeping, tax services and access to a thriving community- all in one platform. With Collective, we want running your own business to be as seamless as taking a full-time job.
We’re run by a group of serial entrepreneurs and Businesses-of-One who believe in empowering self-employed people to enjoy the same tax savings that big companies get.
We’re a San Francisco-based startup backed by General Catalyst, QED, Google’s Gradient Ventures, Expa and prominent investors who have financed and built iconic companies like Uber, Stripe, Snap, Udemy, Lyft, Instacart and more.
Our values
Collective’s core values are more than just words; they are how we live and build our team and company.
Puts people first
Believes in constant progress
Is driven by its member’s success
Believes in the power of community
Makes business personal, more memorable and more human
We believe there’s strength in numbers and power in Collective.
Imagine what we can accomplish together.
Our team
Hooman Radfar
Founder & CEO
Hooman is a serial entrepreneur and the co-founder and CEO at Collective. He previously started AddThis (Oracle), was a founding partner at Expa and is an early investor in Uber, Sweetgreen, Convoy and more.
Ugur Kaner
Founder & Board Director
Ugur is a product designer and the co-founder at Collective, building and designing our first products. He’s been self-employed for more than a decade. He’s worked with Udemy, Google, Angry Birds, Nokia and more.
Bugra Akcay
Founder & Board Director
Bugra is a software engineer and the co-founder at Collective, building out much of our existing tech stack. He likes to play with 0s and 1s. Fun fact: In his free time, Bugra built one of the largest ERP systems in food production.
Nicole Cooper
VP of Marketing
Nicole is the VP of Marketing and she brings over 12 years of strategic marketing, growth and brand partnership experience to Collective. With a passion for building market leading categories, Nicole has contributed to the success of industry disrupting companies like Uber and Yelp.
Patrick Bragg
VP of Product & Design
Patrick leads our Product and Design team at Collective. He has over 18 years of experience building software at B2C and B2B companies. Patrick previously worked at PayPal, eBay, LegalZoom, and Flexport.
Chintan Shah
VP of Engineering
Chintan Shah, as Collective’s VP of Engineering, leads technology strategy, architecture, security and innovation to maximize value for our members. He has led global engineering teams at Nextdoor, Uber and Netflix prior to his tenure at Collective. He has a MS in Cryptography and likes to learn new computer languages in his spare time.
Jeff Marshall
VP of Operations
Jeff is the VP of Operations at Collective. A long-time operations leader, Jeff has led teams at Facebook, Uber, Fitbit and Google. Prior to transitioning to the corporate world, Jeff served in the US Air Force.
Carol Ho
General Counsel
Carol serves as General Counsel and leads our legal and compliance functions. Prior to Collective, she established the legal and compliance team at Guideline. She began her career as a litigator defending public agencies and is passionate about empowering small businesses and solopreneurs.
Vincent Walker
VP of Talent
Over the course of his career Vince has had the privilege of contributing to the growth and success of companies like Thumbtack, Amplitude, Pinterest, and Apple. Vince enjoys creating meaningful partnerships, and developing collaborative environments where high performing talent teams can thrive. He looks forward to what we will all build together at Collective!
Jeff Barlam
VP of Finance
Jeff is the VP of Finance at Collective. Before joining the Collective team, he spent 15 years as a Finance leader at LogicMonitor and KPMG. He enjoys collaborating with passionate teammates to build and scale businesses. Jeff grew up in Southern California where he lives with his wife and two kids – enjoying the outdoors, riding the emotional rollercoaster of sports fanhood, and goofing around with his family.
Claudia Nerio
Director of HR
Claudia is responsible for leading Collective’s People strategy including talent development, compensation and benefits, and all employee experience. She has over 10 years of experience working in both tech startups and financial services. Prior to joining Collective she held HR positions at Everlaw, GGV Capital, Radius and Ask.com (an IAC company).
For media inquiries
Bring Your A-Game. We Will, Too.
We are experts in the unique needs and challenges of self-employed people and know that our confidence gives others confidence, too. Reach out to say hello and join our team.
