We’re empowering businesses-of-one to succeed for the life of their business and beyond

We’re not your average tax, accounting and bookkeeping service.
Collective is the first online back office platform designed for businesses-of-one.
Collective’s technology and team of trusted advisors give our members the freedom to focus on what matters by taking care of everything from business incorporation to accounting, bookkeeping, tax services and access to a thriving community- all in one platform. With Collective, we want running your own business to be as seamless as taking a full-time job.

We’re run by a group of serial entrepreneurs and businesses-of-one who believe in empowering self-employed people to enjoy the same tax savings that big companies get.

We’re a San Francisco-based startup backed by General Catalyst, QED, Google’s Gradient Ventures, Expa and prominent investors who have financed and built iconic companies like Uber, Stripe, Snap, Udemy, Lyft, Instacart and more.

Our values


Collective’s core values are more than just words; they are how we live and build our team and company.

Puts people first.

Is driven by its member's
success.

Makes business personal, more memorable and more human.

Believes in constant progress.

Believes in the power of community


We believe there’s strength in numbers and power in Collective.
Imagine what we can accomplish together.

Our team

Hooman Radfar

Hooman Radfar

Founder & CEO

Hooman is a serial entrepreneur and the co-founder and CEO at Collective. He previously started AddThis (Oracle), was a founding partner at Expa and is an early investor in Uber, Sweetgreen, Convoy and more.

Ugur Kaner

Ugur Kaner

Founder & CPO

Ugur is a product designer and the co-founder and CPO at Collective. He's been self-employed for more than a decade. He's worked with Udemy, Google, Angry Birds, Nokia and more.

Ugur Kaner

Bugra Akcay

Founder & CTO

Bugra is a software engineer and the co-founder and CTO at Collective. He likes to play with 0s and 1s. Fun fact: In his free time, Bugra built one of the largest ERP systems in food production.

Galvea Kelly

Galvea Kelly

CMO

Galvea is a global award winning marketing leader and CMO at Collective. She has led marketing across multi-billion dollar, global organizations and had her own digital marketing agency to boot.

Bethany Swartwood

Bethany Swartwood

Head of Member Services

Bethany is the Head of Member Services at Collective. She’s on a mission to provide freelancers with the same level of security and comfort as employees.

Greg Dalli

Greg Dalli

Head of Operations

Greg is Head of Operations at Collective and a huge data nerd who likes solving problems. He previously was the VP of Operations at KeepTruckin and Operational Strategist at AdRoll.

Karmen Tang

Karmen Tang

Member Relationship Manager

Karmen is a Member Relationship Manager at Collective. She's a native San Franciscan and enjoys yoga, new restaurants and cooking new recipes. Previously, she worked in Operations at Vistra.

Raquel Deodanes

Raquel Deodanes

Accounting Manager

Raquel is an Accounting Manager at Collective. As a CPA, advanced QBO ProAdvisor and a former tax credit consultant for California Franchise Tax Board, she loves to help the self-employed grow their business.

Daniel Talbott

Daniel Talbott

Tax Advisor

Daniel is a Tax Advisor at Collective. Having spent a decade as a solopreneur, he's specialized in helping freelancers save money through proper formation and financial management.

Jacob Frediani

Jacob Frediani

Business Solutions Manager

Jacob is a Business Solutions Manager at Collective. He’s originally from the Bay Area and a huge sports fan (mainly the 49ers and the Sharks). Most recently he worked in Sales Operations at Snowflake.

Prentiss Johnson

Prentiss Johnson

Accounting Advisor

Prentiss is an Accounting Advisor at Collective. He left college with dual degrees and has been working as an accountant for non-profits, the Navy and companies with hundreds of employees.

Vanessa  Larson

Vanessa Larson

Accounting Advisor

Vanessa was born and raised in the PNW. She is an avid gardener, lover of outdoor adventures, and a fan of Seahawks football. Most recently she worked for Exakt Solutions as their Operations Maven.

Hugo Nevarez

Hugo Nevarez

Accounting & Payroll Advisor

Hugo is an IRS Enrolled Agent and provides full-cycle accounting services. Hugo lives in Napa, CA and loves the beautiful valley, wine, and way of living. He currently serves as the treasurer of the Napa County Hispanic Network.

Andrew Vaquerano

Andrew Vaquerano

Tax Manager

Andrew is a Tax Manager at Collective. After six years of service in public accounting, he's thrilled to utilize technology to help freelancers succeed in their business.

Jeff Audain

Jeff Audain

New Business Advisor

A native of Trinidad and Tobago, Jeff previously worked at Rockefeller Capital Management and RSM US LLP in NYC. He has over fifteen years of tax accounting experience specializing in helping individual and business clients in various industries.

Vivian Cheung

Vivian Cheung

Digital Marketing Coordinator

Vivian is originally from San Francisco and graduated from Cal Poly SLO. She's previously worked at Toyota, The National Institutes of Health, and The Hivery. She is a dog mom to a Samoyed puppy named Kobe. Her new pandemic hobbies include surfing, embroidery, and caring for her house plants!

Lillian Wang

Lillian Wang

Product Manager

Lillian is a Product Manager at Collective. Previously, she worked at MoneyLion and Morgan Stanley in New York and recently moved back to California to help freelancers master their finances.

Alice Karsevar

Alice Karsevar

Product Manager

Alice is a Product Manager at Collective. Previously she worked at EasyTrust, Twitch, and Microsoft launching new products based on user research and growth needs. Her favorite topics include taxes, small business, real estate. She enjoys walking around Pacifica, local art, indie video games, and golfing.

Jip Van der Velde

Jip Van Der Velde

Product Designer

Jip is a Product Designer at Collective. Previously he worked at Apple, Lugg and Booking.com. He finished his first freelance design project back in 2009, at the early age of seventeen.

David Rogers

David Rogers

Staff Engineer

David builds little parts of the internet everyday using the power of his mind, lots of typing, and conversations. He helps run community events and teaches people, and likes to spend time with his (many) kids and getting to know other people. He's a career nerd and Renaissance Geek.

Matt Jones

Matt Jones

Senior Software Engineer

Matt is a Senior Software Engineer at Collective. Previously he worked at Narvar and Indeed. He moved to the Bay Area in 2018 from Austin, TX. He enjoys running, playing soccer and complaining about the injuries he collects from the two.

João Rafael

João Rafael

Software Engineer

João is a Senior Software Engineer based in Curitiba, south of Brazil, he's been working remotely for the past 5 years, he loves soccer, books, music, philosophy and  traveling the world.

Joe Rezendes

Joe Rezendes

Software Engineer

Joe is a Software Engineer at Collective. Before learning how to code he worked as a freelance digital marketer. His previous software engineering positions were at LeanTaaS and Zuora.

George Kussumoto

George Kussumoto

Software Engineer

George is a Software Engineer from Brazil. He has more than a decade of experience helping startups to grow and succeed. He loves to engage in outdoor activities such as hiking, camping, or just briefly walk on the beach.

Armando Alvarado

Armando Alvarado

Software Engineer

Armando is a Software Engineer working remotely from Honduras. He's been tinkering with computers and writing code since high school. He previously worked at AdRoll, and spends his free time going on family outings and playing video games.

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