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TIPS ON REACHING AND WOOING THE VALENTINE’S DAY CONSUMERFebruary 10, 2015

Valentine’s Day is around the corner, so we’ve put together some tips to help you find and woo those online customers you’re looking to reach. According to a consumer survey published by the National Retail Federation, one-quarter of Valentine’s Day shoppers plan to make some portion of their purchases online and anticipate spending an average […]

JOIN COLLECTIVE AT THE 2015 IAB ANNUAL LEADERSHIP MEETINGFebruary 8, 2015

Collective is a sponsor of the 2015 IAB Annual Leadership Meeting–Content and Kingmakers–taking place in Phoenix, AZ from February 8th – 10th. Join us as we host the nightcap event on February 8th. There will be an open bar for all those with IAB meeting credentials, so if you’re attending make sure you don’t miss out . Where: JW […]

COLLECTIVE TAKES TOP SPOT IN IPA’S ONLINE MEDIA OWNER SURVEYFebruary 4, 2015

In the recent Online Media Owner Survey conducted by IPA, Collective earned the top spot in the Grand Prix category, ranking highest with respondents. The Grand Prix category highlights customers’ overall experience in dealing with media owners. Collective’s UK team is the only media owner to score over 80%, beating out Twitter, AOL Advertising, and […]

SUPER BOWL XLIX GOES MULTISCREENFebruary 1, 2015

Whether you’re a Patriots or Seahawks fan, it goes without saying that the commercials, which aired on TV and digitally, were the other star players during Super Bowl XLIX. Of the 184 million Americans who were estimated to watch the Super Bowl, one in five of 18-24 year olds felt that “the most important part of […]

A RETAILER’S GUIDE TO PROGRAMMATICOctober 24, 2014

The National Retail Foundation announced this month that it expects sales in November and December (excluding autos, gas and restaurant sales) to increase by 4.1 percent to $616.9 billion, higher than 2013’s actual 3.1 percent increase. In recent years, e-retailers have been acquiring more of the retail pie, a challenge for brick and mortar retailers. So, how can retail […]

COLLECTIVE MOVES TO TIMES SQUAREOctober 19, 2014

It’s official! Collective has moved its New York headquarters to the Times Square area. The new office, located at 229 West 43rd Street, is home to a number of digital and media companies. The new office represents Collective’s next growth phase as the company moves into their tenth operating year. Since first setting roots in […]

WHAT AUTOMOTIVE MARKETERS STAND TO GAIN FROM MULTISCREEN CAMPAIGNSOctober 13, 2014

Collective and AdWeek have teamed up to present a white paper on how automotive marketers can use programmatic multiscreen campaigns to deliver audiences from the screen to the lot. With the US Auto industry’s digital spend projected to grow to nearly $11 billion through 2018, marketers need to find and target those consumers who are kicking […]

COLLECTIVE UK HAS BEEN SHORTLISTED FOR THE 2014 IPA MEDIA OWNER AWARDSOctober 10, 2014

Collective’s UK team has been ranked as one of the top three companies in several categories of the 2014 IPA Media Owner Survey, including Best Media Owner, Most improved Media Owner, Best at Innovation and Most Improved at Innovation. Collective joins Twitter, Google and The Guardian on the shortlisted entries. Eight awards, including all categories […]

COLLECTIVE NAMED TO ONMEDIA TOP 100 PRIVATE COMPANIESAugust 22, 2014

Collective is a 2014 AlwaysOn OnMedia Top 100 winner.  The inclusion of Collective on the OnMedia 100 list signifies the company’s leadership in innovation and technology amongst our peers. Collective has been recognized as one of the top Advertising Networks. This marks the second year in a row that Collective has been recognized on as […]

COLLECTIVE PARTNERS WITH THE ANA ON PROGRAMMATICAugust 14, 2014

Collective and the Association of National Advertisers (ANA) have partnered to co-author the latest edition of ANA Magazine Spotlight— featuring a content focus on Programmatic Media Buying (PMB). With bylines from Collective experts Justin Evans, Adam Harris, and Travis Lusk, readers get further insight into what they need to know about getting at the heart programmatic, and how to keep […]