July 24, 2013

ZENITHOPTIMEDIA AND COLLECTIVE TEAM UP TO DELIVER ENHANCED ROI FOR TV ADVERTISERS

Multi-Screen Analytics to Rank Networks and Programs that Drive Online Actions NEW YORK, July 24, 2013 — ZenithOptimedia and Collective today announced that they have reached a multi-year agreement that provides ZenithOptimedia (“ZO”) with preferred access to innovative new solutions from Collective’s data-driven, multi-screen analytics platform. Now for the first time, these solutions enable ZO […]

October 2, 2012

COLLECTIVE SOLVES THE MULTI-SCREEN DILEMMA FOR BRAND ADVERTISERS

NEW YORK, October 2 — Collective, the leader in data-driven, multi-screen advertising solutions, released today its transformative report, “The Multi-screen Advertising Playbook.” The paper sheds light on the most effective strategies and best practices for multi-screen advertising and provides a framework for using data science to increase consumer reach, engagement and efficiency. In addition, the […]

September 29, 2012

COLLECTIVE REQUIRES ENTIRE SALES TEAM TO SECURE IAB DIGITAL MEDIA SALES CERTIFICATION, MARKING FIRST COMPANY-WIDE COMMITMENT TO THE PROGRAM

Collective’s U.S. Sales Force Passes New Rigorous Industry Benchmark NEW YORK, NY (September 19, 2012) — With sales professionals around the world signing up to take the “IAB Digital Media Sales Certification” exam in October, Collective, a leader in data-driven, multi-screen advertising solutions, has made a commitment to the Interactive Advertising Bureau (IAB) and digital […]

September 8, 2012

COLLECTIVE AND RENTRAK UNVEIL TV ACCELERATOR; BRIDGING THE GAP BETWEEN TV AND ONLINE AUDIENCES

NEW YORK, September 8 — Collective, full service provider of media and technology solutions for display and video advertising, and Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, have announced the launch of TV Accelerator. TV Accelerator is an online advertising capability that enables advertisers to […]

March 8, 2012

COLLECTIVE HIRES CFO

NEW YORK, March 8 — Collective today announced that former PayPal executive and eBay North American Marketplaces CFO, Aman Verjee, has joined the Company as its Chief Financial Officer. As CFO, Verjee joins the senior management team and will oversee the finance and operations teams across its domestic and UK offices. “Aman is a technology […]

July 6, 2011

COLLECTIVE ACQUIRES TUMRI

NEW YORK, July 6 — Collective, a full service provider of media and technology solutions for display and video advertising, announced today that it has acquired Tumri, the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The deal closed for an undisclosed amount. Just months after the acquisition of video […]

March 29, 2011

COLLECTIVE ACQUIRES UK VIDEO NETWORK WEB TV ENTERPRISE

NEW YORK, March 29 — Collective, a full service provider of media and technology solutions for display and video advertising, announced today that it has acquired premium online video advertising network, Web TV Enterprise. The deal, which follows only six months after the Company’s expansion into the UK and just weeks after acquiring video advertising […]

November 1, 2010

NEW COLLECTIVE EXCHANGE GIVES TRADING DESK ACCESS TO PREMIUM INVENTORY

Offers Brand Safe Impressions Not Available on Other Exchanges NEW YORK, Nov. 1, 2010– Collective, a full service provider of media and technology solutions for display advertising, today announced the launch of the Collective Exchange, a new product that allows agency trading desks to directly access, and bid on, Collective’s premium, brand-safe inventory and extensive […]

September 20, 2010

COLLECTIVE LAUNCHES UK OPERATION

Targets Brand Advertisers and Premium Publishers with Proven Audience Network Platform NEW YORK, Sept. 20 — Collective, a full service provider of audience-driven media and technology solutions for brand-conscious advertisers, data providers and publishers, has announced its expansion into the UK. The launch of the UK operation reflects Collective’s aggressive growth strategy into the European […]

June 22, 2010

EVANS JOINS COLLECTIVE FROM NIELSEN COMPANY

NEW YORK, June 22, 2010 — Collective, a leading media and technology solutions company for online display advertising, today announced that Justin Evans, formerly senior vice president, advertising solutions, at The Nielsen Company, has joined as senior vice president, audience development. In this newly created position, Mr. Evans will oversee network relations, identify new strategic […]