July 6, 2011

COLLECTIVE ACQUIRES TUMRI

NEW YORK, July 6 — Collective, a full service provider of media and technology solutions for display and video advertising, announced today that it has acquired Tumri, the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The deal closed for an undisclosed amount. Just months after the acquisition of video […]

March 29, 2011

COLLECTIVE ACQUIRES UK VIDEO NETWORK WEB TV ENTERPRISE

NEW YORK, March 29 — Collective, a full service provider of media and technology solutions for display and video advertising, announced today that it has acquired premium online video advertising network, Web TV Enterprise. The deal, which follows only six months after the Company’s expansion into the UK and just weeks after acquiring video advertising […]

November 1, 2010

NEW COLLECTIVE EXCHANGE GIVES TRADING DESK ACCESS TO PREMIUM INVENTORY

Offers Brand Safe Impressions Not Available on Other Exchanges NEW YORK, Nov. 1, 2010– Collective, a full service provider of media and technology solutions for display advertising, today announced the launch of the Collective Exchange, a new product that allows agency trading desks to directly access, and bid on, Collective’s premium, brand-safe inventory and extensive […]

September 20, 2010

COLLECTIVE LAUNCHES UK OPERATION

Targets Brand Advertisers and Premium Publishers with Proven Audience Network Platform NEW YORK, Sept. 20 — Collective, a full service provider of audience-driven media and technology solutions for brand-conscious advertisers, data providers and publishers, has announced its expansion into the UK. The launch of the UK operation reflects Collective’s aggressive growth strategy into the European […]

June 22, 2010

EVANS JOINS COLLECTIVE FROM NIELSEN COMPANY

NEW YORK, June 22, 2010 — Collective, a leading media and technology solutions company for online display advertising, today announced that Justin Evans, formerly senior vice president, advertising solutions, at The Nielsen Company, has joined as senior vice president, audience development. In this newly created position, Mr. Evans will oversee network relations, identify new strategic […]

February 25, 2010

COLLECTIVE DEBUTS UNIVERSAL ENGAGEMENT METRICS AS PART OF ITS AMP® PLATFORM FOR PUBLISHERS AND ADVERTISERS

Takes Ad Effectiveness Measures ‘Beyond the Click’ With View Time and Interaction Reporting for All Online Display Ads NEW YORK, Feb. 25 — Collective, a leading media and technology solutions company for online display advertising, today announced the addition of new ad engagement reporting capabilities for AMP 3.0, its network administration, audience targeting, and reach […]

February 3, 2010

COLLECTIVE EXPANDS SENIOR STAFF IN PRODUCT MANAGEMENT AND SALES

NEW YORK, Feb. 3, 2010 — Collective, a leading media and technology solutions company for online display advertising, today announced that Jason Bigler, formerly of Conductor, Inc. and Ray Colwell, formerly of Transpera, have joined the company’s rapidly growing teams in product management and sales. “Jason and Ray will bring deep experience in technology development […]

January 19, 2010

COLLECTIVE LAUNCHES ENHANCED VIDEO ADVERTISING NETWORK BUILT ON AMP® AUDIENCE TARGETING PLATFORM

Advertisers Have One-Stop-Shop For In-Stream Video and Online Display Campaigns Targeted at the Individual User Level NEW YORK, Jan. 19, 2010 — In a move that’s expected to improve the lives of online media planners everywhere, Collective, a leading media and technology solutions company for online display advertising, today launched the newly enhanced Collective Video, […]

December 21, 2009

COLLECTIVE ENDS 2009 AS SECOND-FASTEST GROWING NETWORK IN COMSCORE TOP 10

December MediaMetrix Report Points to 20% Audience Growth NEW YORK, Dec. 21, 2009 — Marking a year of rapid growth, Collective Network finished 2009 with 20% audience growth over the past 12 months, and ranked as the second-fastest growing U.S. ad network among the top ten U.S. ad networks with an audience of 143 million […]

June 26, 2009

COLLECTIVE MEDIA CEO JOE APPRENDI NAMED ERNST & YOUNG ENTREPRENEUR OF THE YEAR® 2009 AWARD WINNER IN METRO NEW YORK

Award Recognizes Entrepreneurial Excellence in the Media Category NEW YORK, June 26, 2009 — Collective Media, a leading provider of media and technology solutions for online publishers, agencies and advertisers, today announced that Founder and CEO Joe Apprendi has received the Ernst & Young Entrepreneur Of The Year® Award in the media category for Metro […]