May 23, 2016

TAG LAUNCHES ANTI-FRAUD CERTIFICATION PROGRAM

TAG “Certified Against Fraud” Seal Available to Ad Buyers, Sellers and Intermediaries Who Meet Rigorous Anti-Fraud Requirements WASHINGTON, DC – (May 23, 2016) – The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today announced the launch of its cornerstone anti-fraud certification program, which will […]

April 6, 2016

FourthWall Media And Collective Partner To Enrich Digital Advertising With Television Viewing Data

Collective’s VISTO™ Advertising Hub and Audience Engine™ Advertising Network To Be Powered By FourthWall’s Census-Level Set-Top Box Data DULLES, Va. and NEW YORK — (PRNewswire – April 6, 2016) — FourthWall Media®, the largest independent source of cable set-top box viewing data, and Collective, the ad tech leader and programmatic pioneer, today announce their newest […]

March 2, 2016

Collective and the 4A’s Foundation Announce The Collective Bill Caspare Memorial Fund Diversity Scholarship Now Open for 2016 Submissions

Collective Doubles Scholarship Amount for Its Second Year NEW YORK, NY–(Marketwired – Mar 2, 2016) – Collective, the ad tech leader and programmatic pioneer, today announced that The Collective Bill Caspare Memorial Fund Diversity Scholarship, established by Collective LLC and The 4A’s Foundation, is now open for submissions for its second year. The scholarship supports […]

December 23, 2015

Collective and the 4A’s Foundation Announce the 2015 Winner of The Collective Bill Caspare Memorial Fund Scholarship

Scholarship to Support Student Recipient’s Pursuit of an Advertising and Media Career NEW YORK, NY–(Marketwired – Dec 22, 2015) –  Collective, the ad tech leader and programmatic pioneer, is proud to announce the inaugural winner of The Collective Bill Caspare Memorial Fund Scholarship, which was established by Collective LLC and The 4A’s Foundation to support […]

December 8, 2015

Integral Ad Science Launches Certified Viewability Partner Program

Program Highlights Sellers Able to Transact Based on Discrepancy-Free Viewability Measurement NEW YORK, NY – (Marketwired – Dec 8, 2015) – Integral Ad Science, the leader in quantifying digital media quality, today announced its Certified Viewability Partner Program. The program showcases media sellers who utilize Integral’s discrepancy-free viewability measurement and are prepared to use the data as […]

October 6, 2015

COLLECTIVE AND THE 4A’S FOUNDATION LAUNCH THE COLLECTIVE BILL CASPARE MEMORIAL FUND SCHOLARSHIP

NEW YORK, NY–(Marketwired – Oct 6, 2015) –  Collective, the ad tech leader and programmatic pioneer, today announced The Collective Bill Caspare Memorial Fund, which has been established by Collective LLC and The 4A’s Foundation. It will support diversity in the New Media, Data Science and Product Development disciplines within advertising and media. The Fund provides […]

July 20, 2015

COLLECTIVE CELEBRATES A DECADE OF DIGITAL ADVERTISING EVOLUTION

NEW YORK, NY–(Marketwired – Jul 20, 2015) – Collective, the ad tech leader and programmatic pioneer, today celebrates a decade of innovation and achievements in the online advertising ecosystem, including: development of the industry’s first marketing cloud, patented TV Accelerator technology, debut of VISTO™ transparent reporting, dozens of strategic data and technology partnerships and accolades […]

May 20, 2015

COLLECTIVE TAKES PROGRAMMATIC TRANSPARENCY TO UNPRECEDENTED HEIGHTS WITH DEBUT OF VISTO™

Self Service UI Unifies Fragmented Ad Tech Ecosystem NEW YORK- May 20, 2015 – Hello, transparency (finally)! Collective—the ad tech leader and programmatic pioneer—announced today the launch of VISTO™. A fully transparent, self-service interface, VISTO™ will give Collective clients unparalleled access, control and ease-of-use. Created in response to industry demand, VISTO™ eliminates the need for […]

April 30, 2015

COLLECTIVE SELLS ENSEMBLE DYNAMIC CREATIVE OPTIMIZATION TECHNOLOGY TO ADOBE AND BECOMES AN ADOBE WORLDWIDE SOLUTIONS PARTNER

NEW YORK- April 30, 2015 – Collective, the leader in programmatic, multi-screen advertising technology has divested its Ensemble Dynamic Creative Optimization (DCO) technology to Adobe, the leader in digital marketing and digital media solutions. The integration of the DCO technology will enhance existing capabilities across Adobe Marketing Cloud by streamlining the ad creation process, adding […]

February 25, 2015

COLLECTIVE, INC. BOLSTERS MULTISCREEN SOLUTION

Granted Patent for Technology Linking Television to Digital NEW YORK- February 25, 2015 – Collective, Inc., which uses data and technology to connect brands to their most valuable consumers, announced today that it was granted U.S. Patent 8,949,890 by the US Patent and Trademark Office. The newly patented technology protects the company’s offering and reinforces […]