December 8, 2015

Integral Ad Science Launches Certified Viewability Partner Program

Program Highlights Sellers Able to Transact Based on Discrepancy-Free Viewability Measurement NEW YORK, NY – (Marketwired – Dec 8, 2015) – Integral Ad Science, the leader in quantifying digital media quality, today announced its Certified Viewability Partner Program. The program showcases media sellers who utilize Integral’s discrepancy-free viewability measurement and are prepared to use the data as […]

October 6, 2015

COLLECTIVE AND THE 4A’S FOUNDATION LAUNCH THE COLLECTIVE BILL CASPARE MEMORIAL FUND SCHOLARSHIP

NEW YORK, NY–(Marketwired – Oct 6, 2015) –  Collective, the ad tech leader and programmatic pioneer, today announced The Collective Bill Caspare Memorial Fund, which has been established by Collective LLC and The 4A’s Foundation. It will support diversity in the New Media, Data Science and Product Development disciplines within advertising and media. The Fund provides […]

July 20, 2015

COLLECTIVE CELEBRATES A DECADE OF DIGITAL ADVERTISING EVOLUTION

NEW YORK, NY–(Marketwired – Jul 20, 2015) – Collective, the ad tech leader and programmatic pioneer, today celebrates a decade of innovation and achievements in the online advertising ecosystem, including: development of the industry’s first marketing cloud, patented TV Accelerator technology, debut of VISTO™ transparent reporting, dozens of strategic data and technology partnerships and accolades […]

May 20, 2015

COLLECTIVE TAKES PROGRAMMATIC TRANSPARENCY TO UNPRECEDENTED HEIGHTS WITH DEBUT OF VISTO™

Self Service UI Unifies Fragmented Ad Tech Ecosystem NEW YORK- May 20, 2015 – Hello, transparency (finally)! Collective—the ad tech leader and programmatic pioneer—announced today the launch of VISTO™. A fully transparent, self-service interface, VISTO™ will give Collective clients unparalleled access, control and ease-of-use. Created in response to industry demand, VISTO™ eliminates the need for […]

April 30, 2015

COLLECTIVE SELLS ENSEMBLE DYNAMIC CREATIVE OPTIMIZATION TECHNOLOGY TO ADOBE AND BECOMES AN ADOBE WORLDWIDE SOLUTIONS PARTNER

NEW YORK- April 30, 2015 – Collective, the leader in programmatic, multi-screen advertising technology has divested its Ensemble Dynamic Creative Optimization (DCO) technology to Adobe, the leader in digital marketing and digital media solutions. The integration of the DCO technology will enhance existing capabilities across Adobe Marketing Cloud by streamlining the ad creation process, adding […]

February 25, 2015

COLLECTIVE, INC. BOLSTERS MULTISCREEN SOLUTION

Granted Patent for Technology Linking Television to Digital NEW YORK- February 25, 2015 – Collective, Inc., which uses data and technology to connect brands to their most valuable consumers, announced today that it was granted U.S. Patent 8,949,890 by the US Patent and Trademark Office. The newly patented technology protects the company’s offering and reinforces […]

February 20, 2015

KERRY BIANCHI JOINS COLLECTIVE AS CHIEF OPERATING OFFICER

Brand Innovator to Shape Company’s Programmatic Media Solutions NEW YORK- February 20, 2015 – Collective today announced that Kerry Bianchi has been appointed Chief Operating Officer. She will ensure the company-wide alignment with and execution of the company’s long-term growth strategy of delivering transparent and unified programmatic buying solutions to the industry. She also will […]

November 17, 2014

COLLECTIVE SELECTS NIELSEN CATALINA SOLUTIONS FOR MEASURING MULTISCREEN ROI FOR CPG MARKETERS

Consumer Packaged Goods Marketers Can Optimize Campaigns In-Flight to Maximize ROI across Devices NEW YORK – November 17, 2014 – Collective, a multiscreen, programmatic advertising company connecting brand marketers to consumer audiences, announced an agreement to leverage Nielsen Catalina Solutions’ data which will enable CPG advertisers to synchronize their messages across television, online and mobile […]

October 31, 2014

COLLECTIVE FURTHER INVESTS IN PERFORMANCE, APPOINTING BENJAMIN BRING AS NEW SENIOR DIRECTOR OF PERFORMANCE

NEW YORK – October 31, 2014 – Benjamin Bring, a performance advertising expert, has joined Collective as Senior Director of Performance. Collective’s performance business has seen an significant growth over the last year and Ben’s arrival will further this growth with his ability to help marketers derive the most value from their marketing campaigns as […]

October 20, 2014

AUTOMOTIVE MARKETERS USE PROGRAMMATIC TO MOVE CONSUMERS FROM LAPTOP TO LOT

NEW YORK – October 20, 2014 – A new study released by Collective shows that over 75% of automotive marketers are using programmatic technology to target the right audience. The study conducted by Advertiser Perceptions, a global leader in research-based advertiser insights, surveyed marketers on their use of programmatic and multiscreen for their marketing campaigns. […]