March 8, 2017 - Gartner

Collective is a Vendor to Watch on Gartner’s 2017 Digital Marketing Hub Magic Quadrant for its Visto Technology

New York, NY (March 8, 2017) – Collective has been named in Gartner’s annual Digital Marketing Hub Magic Quadrant as a Vendor to Watch. The report focuses on technologies that address marketing leaders’ need for systems that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time. Digital […]

February 2, 2017 - BusinessWire

Collective Names Kerry Bianchi CEO, Joe Apprendi Executive Chairman

Kerry Bianchi Appointed CEO to Oversee Collective’s Technology and Media Divisions, While Collective Founder Transitions to Executive Chairman Role New York, NY (February 2, 2017) –  Collective, the ad technology leader and programmatic media pioneer, today announced that it has appointed President Kerry Bianchi to the role of Chief Executive Officer. Collective Founder Joe Apprendi […]

September 12, 2016

Collective Rebrands Ad Network Division as Compass | by CollectiveTM

Now Powered by Visto™ Ad Hub, Collective Diversifies Solutions to Provide Unparalleled Programmatic Media Trading Technology and Services to Agencies and Advertisers, Names Kerry Bianchi President New York, NY (September 12, 2016) –  Collective, the ad technology leader and programmatic media pioneer, today announced that it has formally rebranded its ad network business as Compass […]

July 26, 2016

TAG INAUGURATES NEW ERA OF TRANSPARENCY IN DIGITAL ADVERTISING WITH FIRST HUNDRED COMPANIES APPROVED FOR TAG REGISTRY

Initial Companies to Receive TAG-ID Include American Express, AOL, AppNexus, Bloomberg, Collective, Disney, Facebook, Forbes, Google, GroupM, Horizon Media, Index Exchange, IPG, McDonald’s, NBCUniversal, Omnicom, OpenX, Publicis, Rubicon Project, Time Warner Cable, Viacom, Warner Bros., Weather Company, WPP, Yahoo, Ziff Davis WASHINGTON, DC – July 26, 2016 – The Trustworthy Accountability Group (TAG), an advertising […]

July 12, 2016

COLLECTIVE SELLS UK CREATIVE AND MEDIA DIVISION TO TIME INC. UK

Visto Technology Will Be Collective’s Focus Globally New York, NY – 07:30 EST, 12 July, 2016 – Today, Collective announced the sale of its UK creative and media division, Collective Europe Limited, to Time Inc. UK.  The acquisition by Time Inc. UK will deliver a number of attractive synergies for both businesses; including quality content […]

June 16, 2016

Collective Secures $34 Million in Additional Growth Capital to Fuel Its Enterprise Advertising Hub, Visto™ | by Collective

New capital follows formal split of its Media and Technology Divisions New York, NY-(Marketwired – June 16, 2016) – Collective, the ad tech leader and programmatic pioneer, today announced that it has raised $34 million in additional investment led by Columbia Partners with Accel Partners, Greycroft and iNovia participating to fund the further development and […]

May 23, 2016

TAG LAUNCHES ANTI-FRAUD CERTIFICATION PROGRAM

TAG “Certified Against Fraud” Seal Available to Ad Buyers, Sellers and Intermediaries Who Meet Rigorous Anti-Fraud Requirements WASHINGTON, DC – (May 23, 2016) – The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today announced the launch of its cornerstone anti-fraud certification program, which will […]

April 6, 2016

FourthWall Media And Collective Partner To Enrich Digital Advertising With Television Viewing Data

Collective’s VISTO™ Advertising Hub and Audience Engine™ Advertising Network To Be Powered By FourthWall’s Census-Level Set-Top Box Data DULLES, Va. and NEW YORK — (PRNewswire – April 6, 2016) — FourthWall Media®, the largest independent source of cable set-top box viewing data, and Collective, the ad tech leader and programmatic pioneer, today announce their newest […]

March 2, 2016

Collective and the 4A’s Foundation Announce The Collective Bill Caspare Memorial Fund Diversity Scholarship Now Open for 2016 Submissions

Collective Doubles Scholarship Amount for Its Second Year NEW YORK, NY–(Marketwired – Mar 2, 2016) – Collective, the ad tech leader and programmatic pioneer, today announced that The Collective Bill Caspare Memorial Fund Diversity Scholarship, established by Collective LLC and The 4A’s Foundation, is now open for submissions for its second year. The scholarship supports […]

December 23, 2015

Collective and the 4A’s Foundation Announce the 2015 Winner of The Collective Bill Caspare Memorial Fund Scholarship

Scholarship to Support Student Recipient’s Pursuit of an Advertising and Media Career NEW YORK, NY–(Marketwired – Dec 22, 2015) –  Collective, the ad tech leader and programmatic pioneer, is proud to announce the inaugural winner of The Collective Bill Caspare Memorial Fund Scholarship, which was established by Collective LLC and The 4A’s Foundation to support […]