Collective Media
Press / News
June 28, 2009
Not Dead Yet: Ad Nets Have Survived, Thanks to the Recession
Mike Shields
MediaWeek
June 26, 2009
ClickZ
June 26, 2009
Collective Media, a leading provider of media and technology solutions for online publishers, agencies and advertisers, today announced that Founder and CEO Joe Apprendi has received the Ernst & Young Entrepreneur Of The Year® Award in the media category for Metro New York. Now in its 23rd year, the award recognizes those who are building and leading successful, growing and dynamic businesses.
Read More
June 26, 2009
PR NewsWire
June 25, 2009
Collective Media Announces New Chief Marketing Officer
Leading online advertising network and technology services provider, Collective Media, appointed Jennifer Morgan as the business’ new Chief Marketing Officer. Morgan, (age 39), a seasoned online and media industry executive, will be responsible for leading Collective’s direct-to-business marketing initiatives and communications strategy in this newly created position. Read More
June 23, 2009
MediaPost
June 17, 2009
ClickZ
June 16, 2009
Collective Says Increased Display Spend in Autos Targets In-Market
AdExchanger.com
June 16, 2009
Collective Media Taps YAHOO! Automotive Category Director to Lead Detroit Office
Collective Media deepens its expertise in the automotive online advertising sector with the addition of Brian Elliott as Director, Automotive Category. Elliott, 40, who previously served as the Director of Yahoo!’s Automotive Category, will lead Collective Media’s Detroit office, overseeing sales operations and client management of the firm’s premier automotive clients. . Read More
June 8, 2009
Collective Media CEO Apprendi Says 2009 Is About Audience-centric Buying and
Bigger, Richer Media
AdExchanger.com
May 18, 2009
eMarketer
May 13, 2009
Finalists Announced for Ernst & Young Metro New York Entrepreneur Of The Year® 2009 Awards
PR Newswire
Collective Media CEO, Joe Apprendi named Metro New York Finalist
May 12, 2009
Digital Crowd Control: It's Audience Targeting at DPAC III
digiday:Daily
Tina Whitfield
May 6, 2009
Study: Too many advertising networks?
Biz Report
Kristina Knight
May 5, 2009
Study finds more brands turning to ad networks
DM News
Sharon Golman
May 5, 2009
Collective Media: Spending With Ad Networks Up in '09
MediaWeek
Mike Shields
May 5, 2009
Ad networks see popularity surge
iMedia Connection
Matt Kapko
May 5, 2009
Collective Media Issues Results of Third Annual Ad Network Study
Results of the third annual Ad Network Study released today by Collective Media, a leading online advertising network and technology provider, find that interactive agencies and advertisers continue to use and invest in online ad networks despite the current downturn in the economy. Read More
May 4, 2009
Econapocalypse Contributes To Ad Net Uptick
Online Media Daily
Laurie Sullivan
April 14, 2009
Collective Media Nabs $20 Million Funding
Online Media Daily
Gavin O'Malley
April 13, 2009
Ad network Collective Media raises $20M more, targets the big three
VentureBeat
Matt Marshall
April 13, 2009
Ad Net Collective Media Pulls in Another $20 Million in Funding
DigidayDaily
April 13, 2009
Collective Media collects funding
VatorNews
Chris Caceres
April 13, 2009
Ad Net Funding Redux: Rubicon Project, Collective Media Nab Investments
Paid Content.org
Tameka Kee
April 13, 2009
Collective Media Closes $20 Million in Growth Equity Funding with Accel Partners
Following a year of rapid growth and continued profitability, leading online advertising network and technology provider, Collective Media, today announced that it has closed $20 million in growth equity financing with Accel Partners, in conjunction with iNovia Capital. Read More
April 12, 2009
Ad Network Collective Media Secures $20 million In Series B Funding
TechCrunch
Leena Rao
March 30, 2009
Why budgets are shifting to audience-centric buying
Online Media Daily
Joe Apprendi
March 12, 2009
Collective Media Establishes Sales Team to Work Directly with Brand Advertisers
Leading online advertising network and technology provider, Collective Media, today announced that it has established a dedicated team of professionals to directly support and work with brand-focused advertisers. This move will provide a resource for those advertisers who do not work directly with an advertising agency. Read More
March 3, 2009
Ad Operation Failures Dog Agencies, Crippling Client Campaigns
ClickZ
Zachary Rodgers
March 2, 2009
Behavioral targeting gains a reprieve, with caveats
BtoB
Christopher Hosford
February 26, 2009
EyeWonder forms partnership with Collective Media
CBR
Staff Writer
February 25, 2009
Media buyers' favorite ad networks
iMedia Connection
Blaise Nutter
February 23, 2009
EyeWonder, Collective Media Combine Video Services
Online Media Daily
Gavin O'Malley
February 20, 2009
EyeWonder and Collective Media Form Partnership
BtoB
Kate Maddox
February 20, 2009
EyeWonder and Collective Media Announce Partnership
Fierce Online Video
Pete Wylie
February 20, 2009
EyeWonder Inc., an innovator in interactive digital advertising technologies and services, today announced a strategic partnership with Collective Media, a leading online advertising network and technology provider, to offer brand advertisers a comprehensive solution for accessing quality inventory and extending the reach of their interactive in-stream video campaigns. Read More
February 16, 2009
IDG TechNetwork Partners With Collective Media
Online Media Daily
Gavin O'Malley
February 13, 2009
FTC Guidelines: Drilling The Details
Behavioral Insider
Steve Smith
February 13, 2009
IDG Inks Collective Media Deal
Online Media Daily
Laurie Sullivan
February 13, 2009
Execs & Accounts: Dering Elliott, Microsoft, Collective Media
ClickZ
Enid Burns
February 12, 2009
Leading technology online advertising network IDG TechNetwork has chosen Collective Media’s AMP to manage and monetize display ads across its diverse network of technology sites. Through AMP, IDG TechNetwork now has access to a sophisticated tool to maximize high-impact branding, product launch and lead generation programs for its tech enterprise, enthusiast, and gamer/entertainment audiences. Read More
February 4, 2009
What a Pixel and Cookie Can Reveal
ClickZ
Brian Massey
January 9, 2009
Q1 Gut Check: Is BT Ready for Tough Times?
Behavioral Insider
Steve Smith
November 24, 2008
Collective Media Debuts Performance-Based Network
Online Media Daily
Gavin O'Malley
November 24, 2008
In a move that will offer direct marketers a valuable new display solution, leading online advertising network and technology solution provider Collective Media today unveiled the Directive Network™ - a performance-centric ad network comprised exclusively of comScore 1,000 ad supported publishers. Read more.
November 7, 2008
Behavioral Insider
Steve Smith
October 16, 2008
Report: It's all about ad networks
Biz Report
Kristina Knight
October 7, 2008
Internet advertising grows slightly, but analysts worry about the future
Los Angles Times
Alana Semuels
September 25, 2008
Collective Media Launches Amp 2.0
Online Media Daily
Tanya Irwyn
September 17, 2008
Personifi Adds Semantic Layer To Ad Management Platform
Online Media Daily
Tameka Kee
September 17, 2008
Personifi Releases Next Generation Semantic Audience Targeting Platform
Personifi, recognized as one of the most advanced ad targeting solutions for online publishers, ad networks and advertisers, today launched the next generation of its content classification and audience targeting platform. Read more.
September 16, 2008
LinkedIn Counts on Member Status for Ad Network Success
The ClickZ Network
Fred Aun
September 16, 2008
LinkedIn To Launch Its Own Ad Network
Media Daily News
Diane Mermigas
September 14, 2008
LinkedIn announces 'Audience Network' for ads
CNet
Caroline McCarthy
September 14, 2008
LinkedIn To Launch Its Own Ad Network
Tech Crunch
Erick Schonfeld
September 4, 2008
4 Tips: Getting the best results from online video marketing
DMNews
Kevin McKeefery
July 30, 2008
Collective Media Launches Video Ad Network
Online Media Daily
Gavin O'Malley
July 29, 2008
Collective Media Launches The Collective Video Network
As growing numbers of advertisers look to video as a powerful channel for connecting with consumers online, leading online advertising network and technology provider, Collective Media, today unveiled the Collective Video Network. Read more.
July 15, 2008
Five Rules For Choosing An Ad Network Partner
Online Media Daily
Joe Apprendi
July 11, 2008
Collective Media Expands National Sales Force With New Hires in Chicago and Detroit
To further serve a growing list of brand-name advertisers and publishers, leading online advertising network and technology provider, Collective Media, today welcomed two seasoned media and sales professionals to its national sales team. Read more.
June 03, 2008
Collective Media Acquires Targeting Company
The ClickZ Network
Douglas Quenqua
June 03, 2008
Collective Media Beefs Up Ad Targeting Services
Online Media Daily
Tanya Irwin
June 03, 2008
Collective Media Acquires Personifi
Collective Media, a leading online advertising network and technology provider, today announced that the company has acquired Personifi, which provides advanced audience targeting solutions to Web publishers, ad networks and mobile providers. The acquisition strengthens Collective's current integration with Personifi's sophisticated ad targeting and content classification capabilities, and will further solidify the continued development of the Personifi product suite. Read more.
May 29, 2008
Collective Media Strengthens Leadership Team
Collective Media, a leading online advertising network and technology company, today announced the appointment of three executives with deep online advertising backgrounds. The additions will help drive the company’s growth and continue its momentum as one of the fastest growing premium ad networks and ad technology providers. Read more.
April 11, 2008
More Narrowly Tailored Ad Networks Gain Favor
Online Media Daily
Mark Walsh
April 08, 2008
Collective Media Releases Results of 2008 Ad Network Study
Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today released the results of its 2nd annual Ad Network Study. The study was designed and executed to better understand the role and value of online advertising networks for both interactive agencies and advertisers while illustrating the change in industry trends from 2007 to 2008. Read more.
March 24, 2008
Ad Network Collective Is Latest to Power Vertical Networks
The ClickZ Network
Fred Aun
March 24, 2008
Collective Media Launches Ad Network Management Platform (AMP)
Collective Media, a leading online advertising network specializing in premium publishers and advertisers, today launched its white-label Ad Network Management Platform (AMP) enabling premium publishers to create their own branded, vertical ad networks. Read more.
March 19, 2008
Industry Heavyweights Take Up a Cause
iMedia Connection
Nanette Marcus
February 12, 2008
Yours, Mine and Ours: Whose Behavioral Targeting Data Is It Anyway?
Online Media Daily
Joe Apprendi
February 11, 2008
Notes From a True Believer: The Rise of Online Advertising
iMedia Connection
Joe Apprendi
January 14, 2008
Collective Media Ranks Within ComScore's Top Ten Ad Networks
Collective Media, a leading online advertising network specializing in premium publishers and leading advertisers, today announced that it ranks as the #10 ad network according to ComScore's Media Metrix report for December 2007. Read more.
January 2, 2008
Try a new course: 10 ideas for 2008
iMedia Connection
Drew Neisser
December 27, 2007
Behavioral Marketing: A Look Ahead to 2008
The ClickZ Network
Robin Neifield
November 7, 2007
Toward Transparency: Taking BT Outside The (Black) Box
The Behavioral Insider
Phil Leggiere
November 05, 2007
Collective Media Upgrades Proprietary Targeting Platform
Collective Media, a leading online advertising network, today announced it has upgraded AMP, its proprietary audience targeting platform to interface with an advanced contextual analysis and categorization application from Personifi. AMP is the first ever audience targeting platform that standardizes both contextual and behavioral targeting, providing a side-by-side, practical comparison for advertisers to more accurately compare effectiveness between the two targeting options. Read more.
October 22, 2007
Collective Media Closes Series A Funding
Collective Media, a leading online advertising network, today announced it has closed a Series A round of funding led by Greycroft Partners, in conjunction with iNovia Capital. Collective's online advertising network reaches 120 million unique users monthly on a wide selection of established Websites, including the largest aggregation of online news channels. Read more.
October 09, 2007
Collective Media and DoubleClick work to optimize Rich Media campaign performance
Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick’s DART® Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking to optimize a DoubleClick Rich Media campaign for a leading consumer products client. Read more.
October 03, 2007
Collective Media Reaches 120 Million Unique Users Milestone
Collective Media, a leading online advertising network, announced today that its network reaches 120 million unique users, over two-thirds of the US online audience. As a result of Collective’s growth, new offices have been added in Chicago, Dallas and Detroit. Read more.
September 14, 2007
The Next Differentiators: Transparency and Quality?
The Behavioral Insider
Steve Smith
July 26, 2007
The True Value of Media Buying Currency
iMedia Connection
Tom Hespos
June 27, 2007
Todd Benedict Hired as Vice President, Eastern Region
Collective Media, a leading online advertising network, announced today that it has named Todd Benedict as Vice President, Eastern Region. Mr. Benedict will report directly to Joe Apprendi, Chief Executive Officer of Collective Media. Read more.
May 29, 2007
The Pros and Cons of Ad Networks
iMedia Connection
Dawn Anfuso
April 10, 2007
Advertisers Overwhelmed by Online Network Choices, Says Study
The ClickZ Network
Fred Aun
April 10, 2007
Collective's Research Shows Ad Network Adoption to Grow in 2007
Collective Media, a leading online advertising network, today announced key findings from its 2007 Ad Network Study. This study is the first of its kind and offers new insight into the role that online advertising networks play in the overall online media mix. Findings show that ad networks are gaining in popularity not only among direct marketers, but with brand advertisers as a complement to online publishers and portals. Read more.
April 9, 2007
Survey Forecasts Increased Use Of Ad Networks
Online Media Daily
Tobi Elkin
March 08, 2007
Are Ad Networks Safe for Brands?
iMedia Connection
Brad Berens
February 05, 2007
Collective Media Debuts New Look and Message
Collective Media, a leading online advertising network, launched its new website to better educate publishers, agencies and advertisers about Collective’s unique value proposition within a very crowded ad network arena. The site is one component of an overall campaign with audience quality at the center of Collective’s communications strategy. Read more.
February 02, 2007
Chip Russo Hired as Collective’s Vice President, Western Region
Collective Media, a leading online advertising network, announced today that it has named Chip Russo as Vice President, Western Region. Mr. Russo will report directly to Joe Apprendi, Chief Executive Officer of Collective Media. Read more.
February 01, 2007
Chris Putnam Hired as Chief Technology Officer
Collective Media, a leading online advertising network, announced today that it has named Chris Putnam as Chief Technology Officer. Mr. Putnam will report directly to Joe Apprendi, Chief Executive Officer of Collective Media. Read more.