With bots, click fraud, impression fraud, low viewability, and a lack of transparency in programmatic, advertisers often wonder if their target audience actually sees their ads. When trying to scale campaigns, brand credibility becomes even more challenging for marketers to uphold.
Brand safety is a top priority at Collective. We have an entire quality team whose sole focus is to monitor viewability and detect and defend against fraudulent activity. We only work with reliable inventory sources, including programmatic, and can work with any partner for ad verification.
Download our Quality Inventory one sheet to learn about our proactive approach.
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