July 13, 2016 - Digiday

With digital agency acquisition, Time Inc. UK looks to scale programmatic and native

The lines between publishers and agencies continue to blur. Witness Time Inc. UK‘s buyout of digital creative agency Collective. London-based Collective and its 47 staff will continue to operate separately but will now collaborate with Time Inc. staff on briefs with clients. The company has clients including O2, Sky, Disney and Unilever, and it provided branded content, […]

July 12, 2016 - Ad Exchanger

Collective Sells UK Ad Network To Time Inc.

In spite of the upheaval from Brexit, Time Inc. acquired Collective’s UK ad network business for an undisclosed sum on Tuesday. Unlike Collective’s US ad network business, the UK business’ bottom and top lines are growing, said CEO Joe Apprendi. Focused on brand advertisers, the UK business provides creative services and ad formats that differentiated […]

July 12, 2016 - Media Post

Time Inc. UK Buys Collective’s UK Ad Network

Time Inc. UK is buying Collective’s UK ad network division. Terms of the deal were not disclosed. Last year, Collective reorganized its business into two operating units; its legacy ad network division and its new advertising hub technology division called Visto. Since then, Collective has focused on Visto, with the group’s U.S. ad network becoming […]

July 12, 2016 - WSJ

Collective Sells Ad Network to Time Inc.

Collective Inc. will sell its U.K.-based ad network to Time Inc., in a deal that will provide the startup with capital to expand its ad-campaign platform Visto.

June 20, 2016 - Built In NYC

Adtech Pioneer Collective Scores $34 Million

Collective, the ad tech company that helps businesses unify digital advertising, announced that it has raised $34 million in additional investment today. The round was led by Columbia Partners with Accel Partners, Greycroft and iNovia participating in the fund. The financing will be used to further develop and expand Collective’s enterprise advertising hub, Visto. Visto […]

June 16, 2016 - TechCrunch

Collective closes $34M with adtech reporting solution

Collective is announcing today that it has closed a $34M growth round led by Columbia Partners with participation from Accel Partners, Greycroft and iNovia. The company has raised close to $100M in debt and equity since 2005. The money will be put to work on the company’s new product, Visto. The recently launched platform brings […]

April 12, 2016 - AdExchanger Politics

Paid Media Kicks In (A Little) As Trump Shows Signs Of Weakness

When Reuters reported last month that the Koch brothers’ organization, Freedom Partners, would sit out the remainder of the primary, the reason given was a worry that “spending millions of dollars attacking Trump would be money wasted, since they had not yet seen any attack on Trump stick.” Political insiders now expect a change in […]

March 17, 2016 - Real-TimeDaily RTBlog

Beyond ‘Transparency’: Let’s Talk About Accountability

Most people in the ad-tech universe are talking about transparency in one way or another. Of course transparency means different things to different people. It involves media buys, media pricing, viewability standards, the assessment of non-human traffic, relationships among ad-tech vendors, agencies, publishers and marketers, and more. But here’s a piece of the transparency equation […]

February 19, 2016 - USA Today

Campaigns see dollar signs in AOL email addresses

The political world is constantly trying to find cool, new ways to use social media platforms like Snapchat, Facebook and Instagram, but here’s a little secret: The thing that is most valuable to the candidates is still your email address, and most valuable of all is an AOL.com email address. The reason is simple: money. […]

February 9, 2016 - New Hampshire Public Radio

A Digital Revolution? Sanders Reinvents the Online Campaign

For months after announcing his White House bid, Bernie Sanders didn’t run a single campaign commercial on television. But he was everywhere online: emails, social media posts and paid ads on desktop computers and mobile devices. Sanders has spent $10 million building a presence on the Internet, more than anyone else running for president this […]