April 12, 2016 - AdExchanger Politics

Paid Media Kicks In (A Little) As Trump Shows Signs Of Weakness

When Reuters reported last month that the Koch brothers’ organization, Freedom Partners, would sit out the remainder of the primary, the reason given was a worry that “spending millions of dollars attacking Trump would be money wasted, since they had not yet seen any attack on Trump stick.” Political insiders now expect a change in […]

March 17, 2016 - Real-TimeDaily RTBlog

Beyond ‘Transparency’: Let’s Talk About Accountability

Most people in the ad-tech universe are talking about transparency in one way or another. Of course transparency means different things to different people. It involves media buys, media pricing, viewability standards, the assessment of non-human traffic, relationships among ad-tech vendors, agencies, publishers and marketers, and more. But here’s a piece of the transparency equation […]

February 19, 2016 - USA Today

Campaigns see dollar signs in AOL email addresses

The political world is constantly trying to find cool, new ways to use social media platforms like Snapchat, Facebook and Instagram, but here’s a little secret: The thing that is most valuable to the candidates is still your email address, and most valuable of all is an AOL.com email address. The reason is simple: money. […]

February 9, 2016 - New Hampshire Public Radio

A Digital Revolution? Sanders Reinvents the Online Campaign

For months after announcing his White House bid, Bernie Sanders didn’t run a single campaign commercial on television. But he was everywhere online: emails, social media posts and paid ads on desktop computers and mobile devices. Sanders has spent $10 million building a presence on the Internet, more than anyone else running for president this […]

February 8, 2016 - AdAge

Why Super Bowl Viewers in S.C and N.H. Will Get a Presidential Ad Blitz

For many marketers, the Super Bowl is the pinnacle of advertising, but prevailing political wisdom says that buying Super Bowl ads is a waste of money. Even at the local level, you end up paying for more than you should. But 2016 appears to be the first election multiple political advertisers have been willing to […]

January 25, 2016 - BUSINESS WIRE

2016 IAB BOARD OF DIRECTORS ANNOUNCED

Lauren Wiener, President, Buyer Platforms, Tremor Video, has been elected as Chair of the Interactive Advertising Bureau (IAB) Board of Directors. In tandem, Jim Norton, Global Head of Media Sales at AOL, was elected to the position of Vice Chair, which was formerly held by Wiener. The announcement was made at the start of the […]

January 12, 2016 - CMO.com

Programmatic’s Problems Are Impeding Its Promise

Programmatic promised to be the savior of online advertising–better, cheaper, more transparent, and more efficient than anything we have ever experienced. Only it hasn’t delivered, has it? Not only is programmatic more expensive than we anticipated, more middlemen than ever seem to be taking a piece of every impression. In the days before automation, advertisers […]

January 11, 2016 - Broadcasting & Cable

Inside the Fine Art of Political Ad Persuasion

How a data-powered programmatic campaign can reach voters – and win elections. The last two presidential elections were groundbreaking in their use of digital media. So much has evolved since then, and campaign advertisers now have more opportunities than ever to reach the right voters at the right time and on the right device. While […]

December 23, 2015 - MediaPost

Collective, 4A’s Foundation Award Bill Caspare Memorial Fund Scholarship

Collective and The 4A’s Foundation have announced the winner of the first Bill Caspare Memorial Fund Scholarship, established to support diversity in the New Media, Data Science and Product Development disciplines within advertising and media. The winner of the scholarship, Nikita Metharamani, a junior majoring in “The Art of Marketing and Media” at New York […]

October 21, 2015 - MediaPost

BACK TO THE PRESENT, A BIT OF THE PAST, MAYBE OUR FUTURE WITH JOE APPRENDI

Yeah, I know what you’re thinking — enough with the temporal metaphors already. Especially today. But if anyone has a right to exploit it, someone writing for something called “RTBlog” in a publication called Real-Time Daily should be forgiven. We did it in our past. We’ll do it in our future. Heck, we’re doing it […]