January 24, 2013

COLLECTIVE PLUGS INTO FACEBOOK EXCHANGE

Digital audience targeting firm Collective is among the latest companies to plug its ad technology into the Facebook Ad Exchange (FBX). Through Collective on Facebook, clients will be able to apply its data and audience-targeting tools to FBX campaigns as part of broader digital ad buys. “With the addition of Facebook Exchange, Collective further eliminates […]

January 17, 2013

COLLECTIVE TOOL TO CONNECT TV AUDIENCES, DIGITAL ADS

A new release out from Collective could put advertisers back into contact with the elusive television audience segments. While television continues to engage a large number of consumers, it’s been hard for brands to engage because of time-shifted viewing habits and online streaming of content. The new Collective tool, called TVA Channels, optimizes ad frequency […]

January 16, 2013

MAKE IT A DOUBLE: SOFTWARE RETARGETS TV VIEWERS ONLINE, AIMS TO HELP BRANDS COORDINATE TELEVISION AND DIGITAL AD BUYS

Collective today is announcing a marketing software product called TVA Channels, which helps brands retarget television viewers online via comScore’s 250 top-rated websites. The New York-based company says the product will help marketers better coordinate TV and digital ad buys. Its technology uses data from cable TV set-top boxes—deriving from a licensing agreement with Rentrak […]

December 7, 2012

HOLIDAY PARTIES TURN INTO SANDY RELIEF EFFORTS

Companies across the city ask their employees to raise money and bring canned goods and clothing. Those affected by the storm, including teachers and firefighters, get invitations. Teachers from schools devastated by Superstorm Sandy and firefighters who participated in relief efforts will be guests of honor at Grey New York’s holiday party this year. Britta […]

December 4, 2012

HOW TO SUCCESSFULLY COMBINE VIDEO AND TV BUYING

by Chris Smith, VP, Video & Mobile, Collective There is a lot of white noise in the video ecosystem these days about the integration of TV and online video, and it seems as though everyone has an opinion to add to the buzz. You’ve probably heard the two most common industry Chicken Little fiats, “TV […]

December 3, 2012

A VIEWABILITY TECHNOLOGY PRIMER, PART 2: VENDOR SELECTION & APPLICATIONS

by Jeremy Stanley, CTO, Collective “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is the second installment in a two-part overview of the technology issues associated with ad viewability (Part I is here). It is by Jeremy Stanley, Chief Technology […]

November 11, 2012

A VIEWABILITY TECHNOLOGY PRIMER, PART 1: PROMISES & PITFALLS

by Jeremy Stanley, CTO, Collective “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is part one of a two-part overview of the technology issues associated with ad viewability (Read part 2). It is by Jeremy Stanley, Chief Technology Officer, Collective […]

November 5, 2012

THE CHALLENGE OF THE MULTISCREEN WORLD: TACKLING ROI AND TARGETING IN CROSS-PLATFORM CAMPAIGNS

Today’s consumers are multiscreen junkies. They jump from device to device over the course of the day, not limiting themselves to a single screen for a single task. Instead, they may start a search on a smartphone, jump to a PC to gather more information, then finish the task on their tablet. They watch TV […]