December 4, 2012

HOW TO SUCCESSFULLY COMBINE VIDEO AND TV BUYING

by Chris Smith, VP, Video & Mobile, Collective There is a lot of white noise in the video ecosystem these days about the integration of TV and online video, and it seems as though everyone has an opinion to add to the buzz. You’ve probably heard the two most common industry Chicken Little fiats, “TV […]

December 3, 2012

A VIEWABILITY TECHNOLOGY PRIMER, PART 2: VENDOR SELECTION & APPLICATIONS

by Jeremy Stanley, CTO, Collective “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is the second installment in a two-part overview of the technology issues associated with ad viewability (Part I is here). It is by Jeremy Stanley, Chief Technology […]

November 11, 2012

A VIEWABILITY TECHNOLOGY PRIMER, PART 1: PROMISES & PITFALLS

by Jeremy Stanley, CTO, Collective “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is part one of a two-part overview of the technology issues associated with ad viewability (Read part 2). It is by Jeremy Stanley, Chief Technology Officer, Collective […]

November 5, 2012

THE CHALLENGE OF THE MULTISCREEN WORLD: TACKLING ROI AND TARGETING IN CROSS-PLATFORM CAMPAIGNS

Today’s consumers are multiscreen junkies. They jump from device to device over the course of the day, not limiting themselves to a single screen for a single task. Instead, they may start a search on a smartphone, jump to a PC to gather more information, then finish the task on their tablet. They watch TV […]