July 10, 2017 - MarTech Series

Programmatic TechBytes with Kerry Bianchi, CEO at Collective

Last month, Collective announced the completion of more than 30+ integrations for its Visto™ Enterprise Advertising Hub. The latest integrations enable buying and management of digital ads across the entire digital media ecosystem through a single user interface, bringing greater clarity, control, and improved campaign performance. Kerry Bianchi, CEO of Collective, spoke to our Tech Bytes Series about Visto’s […]

June 22, 2017 - MarTech Series

Visto™ Enterprise Advertising Hub’s Integrations Bring Clarity to Programmatic Media

Collective, a provider of programmatic advertising solutions, announced the completion of more than 30+ integrations for its Visto™ Enterprise Advertising Hub that enables buying and management across the entire digital media ecosystem through a single user interface. The latest unification brings greater clarity, control, and improved campaign performance. Patrick McCarthy, Senior Vice President of Marketplace […]

May 24, 2017 - Market Watch

Collective Opens 2017 Bill Caspare Memorial Fund Diversity Scholarship Call for Applications

Annual award honors digital industry pioneer by supporting the next generation of new media, data science professionals   Established in partnership with the 4A’s Foundation, which invests in education by providing financial support for future multicultural advertising and media executives, the scholarship will award one student $10,000 to pursue a career in new media or […]

March 30, 2017 - LiveRamp Summit: RampUp 2017

RampUp 2017: A Decade of Programmatic and What It Means for Ad Buying

Hard to believe it’s only been 10 years since Marketers have turned to programmatic to make big plays across branding, performance and awareness. Let’s hear from some of the people that helped create it, disrupt it, and are reaping the benefits of it, as they discuss what’s new, what’s old and what’s next. Speakers: John Deighton […]

March 8, 2017 - Yahoo! Finance

Visto Technology is a Vendor to Watch on Gartner’s 2017 Digital Marketing Hub Magic Quadrant – Yahoo! Finance

Collective has been named in Gartner’s annual Digital Marketing Hub Magic Quadrant as a Vendor to Watch. The report focuses on technologies that address marketing leaders’ need for systems that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time. Digital Marketing Hubs power marketers and applications with […]

February 2, 2017 - AdExchanger

Collective Names Kerry Bianchi CEO As The Ad Tech Overhaul Continues

By James Hercher Collective promoted its COO Kerry Bianchi to CEO Thursday, as the 12-year-old startup continues to evolve out of the traditional ad network business. Joe Apprendi, Collective’s founder and now its former CEO, will remain on the board as executive chairman. Since 2015, Collective has reshaped its business to meet what Bianchi described […]

November 21, 2016 - MediaPost

Today DMP, Tomorrow DAP

by Joe Apprendi, Op-Ed Contributor, November 21, 2016, 11:24 AM The recent Krux acquisition by Salesforce marks the latest consolidation in a crowded marketing technology landscape. As companies continue to try to build end-to-end marketing tech stacks that bring data together from across media channels and from every corner of the business, they have the opportunity to […]

September 27, 2016 - ADWEEK

Here’s What Really Matters When It Comes to Political Digital Video Campaigns

Reports show what voters view and which ads resonate To Scott Goodstein, the world of political advertising for a high-stakes campaign like the current presidential race between Hillary Clinton and Donald Trump comes down to just three things: “Time, people and money,” he said, referring to the audience they’re trying to reach on a given […]

September 20, 2016 - MediaPost

The Key To Transparency Is Technology, Not Simply Ts & Cs

by Joe Apprendi, Op-Ed Contributor, September 20, 2016, 2:34 PM Marketers have been clamoring for more transparency and accountability, a movement underscored by the ANA’s recent transparency recommendations and earlier K2/ANA report . While these reports may seem to take aim at agencies and vendors, they actually present a unique opportunity to transform the dynamic among […]

September 20, 2016 - MediaPost

Collective Launches Compass, Names New President Kerry Bianchi

Kerry Bianchi is adding the role of president to her current role as chief operating officer at Collective as the programmatic network rebrands its ad network business as Compass | by Collective. In this newly created role, Bianchi will oversee both Collective’s media division Compass and the technology unit Visto. Ken Gelb assumes the role […]