February 2, 2017 - AdExchanger

Collective Names Kerry Bianchi CEO As The Ad Tech Overhaul Continues

By James Hercher Collective promoted its COO Kerry Bianchi to CEO Thursday, as the 12-year-old startup continues to evolve out of the traditional ad network business. Joe Apprendi, Collective’s founder and now its former CEO, will remain on the board as executive chairman. Since 2015, Collective has reshaped its business to meet what Bianchi described […]

November 21, 2016 - MediaPost

Today DMP, Tomorrow DAP

by Joe Apprendi, Op-Ed Contributor, November 21, 2016, 11:24 AM The recent Krux acquisition by Salesforce marks the latest consolidation in a crowded marketing technology landscape. As companies continue to try to build end-to-end marketing tech stacks that bring data together from across media channels and from every corner of the business, they have the opportunity to […]

September 27, 2016 - ADWEEK

Here’s What Really Matters When It Comes to Political Digital Video Campaigns

Reports show what voters view and which ads resonate To Scott Goodstein, the world of political advertising for a high-stakes campaign like the current presidential race between Hillary Clinton and Donald Trump comes down to just three things: “Time, people and money,” he said, referring to the audience they’re trying to reach on a given […]

September 20, 2016 - MediaPost

The Key To Transparency Is Technology, Not Simply Ts & Cs

by Joe Apprendi, Op-Ed Contributor, September 20, 2016, 2:34 PM Marketers have been clamoring for more transparency and accountability, a movement underscored by the ANA’s recent transparency recommendations and earlier K2/ANA report . While these reports may seem to take aim at agencies and vendors, they actually present a unique opportunity to transform the dynamic among […]

September 20, 2016 - MediaPost

Collective Launches Compass, Names New President Kerry Bianchi

Kerry Bianchi is adding the role of president to her current role as chief operating officer at Collective as the programmatic network rebrands its ad network business as Compass | by Collective. In this newly created role, Bianchi will oversee both Collective’s media division Compass and the technology unit Visto. Ken Gelb assumes the role […]

July 13, 2016 - Digiday

With digital agency acquisition, Time Inc. UK looks to scale programmatic and native

The lines between publishers and agencies continue to blur. Witness Time Inc. UK‘s buyout of digital creative agency Collective. London-based Collective and its 47 staff will continue to operate separately but will now collaborate with Time Inc. staff on briefs with clients. The company has clients including O2, Sky, Disney and Unilever, and it provided branded content, […]

July 12, 2016 - Ad Exchanger

Collective Sells UK Ad Network To Time Inc.

In spite of the upheaval from Brexit, Time Inc. acquired Collective’s UK ad network business for an undisclosed sum on Tuesday. Unlike Collective’s US ad network business, the UK business’ bottom and top lines are growing, said CEO Joe Apprendi. Focused on brand advertisers, the UK business provides creative services and ad formats that differentiated […]

July 12, 2016 - Media Post

Time Inc. UK Buys Collective’s UK Ad Network

Time Inc. UK is buying Collective’s UK ad network division. Terms of the deal were not disclosed. Last year, Collective reorganized its business into two operating units; its legacy ad network division and its new advertising hub technology division called Visto. Since then, Collective has focused on Visto, with the group’s U.S. ad network becoming […]

July 12, 2016 - WSJ

Collective Sells Ad Network to Time Inc.

Collective Inc. will sell its U.K.-based ad network to Time Inc., in a deal that will provide the startup with capital to expand its ad-campaign platform Visto.

June 20, 2016 - Built In NYC

Adtech Pioneer Collective Scores $34 Million

Collective, the ad tech company that helps businesses unify digital advertising, announced that it has raised $34 million in additional investment today. The round was led by Columbia Partners with Accel Partners, Greycroft and iNovia participating in the fund. The financing will be used to further develop and expand Collective’s enterprise advertising hub, Visto. Visto […]