Research Library
Intelligent Audience Buying
October 17, 2011
It's no surprise that Advertising Age has dedicated an entire issue to the topic of audiences. When properly applied, audience targeting allows advertisers to create a 360-degree profile of their consumer base, discover who their visitors really are and identify "hidden" audiences and what they spend their time doing online.
Digital Advertising 2011: A Portrait of Conflict
September 19, 2011
In this, our fifth annual Display Advertising Study, we observe how marketers and advertising agencies alike are adjusting to the emerging brand advertising ecosystem and note how their sometimes conflicting responses illustrate an industry in transition.
To download the report, click here.
A Brand Marketer's Guide to Online Video
Online video is rapidly becoming a natural extension to broadcast buys, with distribution across the Internet and a whole new generation of connected devices.
Here’s what you need to know to connect with the “TV everywhere” generation – including techniques that ensure reach and efficiency with brand safety.
Collective Exchange Blows Away Competition
Are all ad exchanges created equal? Collective’s most recent case study provides the answer: no, they're not.
eBay, the largest online marketplace, enlisted Collective Exchange to access premium inventory of top publishers to drive traffic to its site and increase ROI. Collective Exchange outperformed eBay’s direct buys and buys through other exchanges, proving that Collective provides access to quality inventory unavailable elsewhere.
