For brand marketers, purchasing programmatic advertising can seem complex, convoluted, and costly. With fragmented ad-tech platforms, numerous specialty agency partners, and an inefficient and often intransparent process siphoning off more than 46 percent of every dollar spent in the media supply chain, no wonder there is a clamor for more control and visibility. To streamline ad buys and reduce waste, more brands are looking for a better path to impression—one where transparency thrives as every media purchase is easily tested, compared, and evaluated. Read our marketing brief to learn how to improve workflow efficiency, increase performance, gain better insights and spend every ad dollar more effectively. Download our marketing brief here.