Our friends at Pixalate, a data platform focused on bringing transparency to programmatic advertising, released their 2015 Global Seller Trust Index.* Collective is proud to have been ranked in the top 10 for the following categories:
Overall Global Seller Trust Index (#10)
Seller Trust Index for Arts & Entertainment (#8)
Seller Trust Index for Hobbies & Interests (#9)
Judging was based on a number of different categories including malware score, fraud score, masking score, viewability score, network score, inventory score, and engagement score (see Glossary below).
Overall Global Seller Index
Arts & Entertainment:
Hobbies & Interest:
Top 10 by Category:
*Pixalate Global Seller Trust Index
The monthly Pixalate Global Seller Trust Index is based upon its proprietary technology that analyzes more than 100 billion monthly impressions and delivers ratings based upon inventory quality and ad performance along with brand safety. Global quality ratings are based upon an analysis of network, inventory, masking, fraud, viewability, engagement, malware and pricing scores broken down by IAB category in compliance with recognized industry standards.
The Global Seller Trust Index ratings are based upon an analysis of overall effectiveness assessing network, inventory, masking, fraud, viewability, engagement, malware and pricing scores broken down by IAB category in compliance with recognized industry standards. The monthly Global Seller Trust Index assesses quality for approximately 400 active sellers and is based upon proprietary analysis of more than 100 billion monthly ad impressions and tallies ratings based upon inventory quality and ad performance paired with traditional market reach. Ratings on all of the scores are normalized to a range between 0-99 where 99 represents the seller rated highest on the given criteria.