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COLLECTIVE VIEWS

The latest news you want to read.

Category: Programmatic Technology

A RETAILER’S GUIDE TO PROGRAMMATICOctober 24, 2014

The National Retail Foundation announced this month that it expects sales in November and December (excluding autos, gas and restaurant sales) to increase by 4.1 percent to $616.9 billion, higher than 2013’s actual 3.1 percent increase. In recent years, e-retailers have been acquiring more of the retail pie, a challenge for brick and mortar retailers. So, how can retail […]

COLLECTIVE MOVES TO TIMES SQUAREOctober 19, 2014

It’s official! Collective has moved its New York headquarters to the Times Square area. The new office, located at 229 West 43rd Street, is home to a number of digital and media companies. The new office represents Collective’s next growth phase as the company moves into their tenth operating year. Since first setting roots in […]

WHAT AUTOMOTIVE MARKETERS STAND TO GAIN FROM MULTISCREEN CAMPAIGNSOctober 13, 2014

Collective and AdWeek have teamed up to present a white paper on how automotive marketers can use programmatic multiscreen campaigns to deliver audiences from the screen to the lot. With the US Auto industry’s digital spend projected to grow to nearly $11 billion through 2018, marketers need to find and target those consumers who are kicking […]

COLLECTIVE UK HAS BEEN SHORTLISTED FOR THE 2014 IPA MEDIA OWNER AWARDSOctober 10, 2014

Collective’s UK team has been ranked as one of the top three companies in several categories of the 2014 IPA Media Owner Survey, including Best Media Owner, Most improved Media Owner, Best at Innovation and Most Improved at Innovation. Collective joins Twitter, Google and The Guardian on the shortlisted entries. Eight awards, including all categories […]

COLLECTIVE NAMED TO ONMEDIA TOP 100 PRIVATE COMPANIESAugust 22, 2014

Collective is a 2014 AlwaysOn OnMedia Top 100 winner.  The inclusion of Collective on the OnMedia 100 list signifies the company’s leadership in innovation and technology amongst our peers. Collective has been recognized as one of the top Advertising Networks. This marks the second year in a row that Collective has been recognized on as […]

COLLECTIVE PARTNERS WITH THE ANA ON PROGRAMMATICAugust 14, 2014

Collective and the Association of National Advertisers (ANA) have partnered to co-author the latest edition of ANA Magazine Spotlight— featuring a content focus on Programmatic Media Buying (PMB). With bylines from Collective experts Justin Evans, Adam Harris, and Travis Lusk, readers get further insight into what they need to know about getting at the heart programmatic, and how to keep […]

FIGHTING VIDEO TRAFFIC FRAUD IN THE DIGITAL ADVERTISING INDUSTRYJuly 15, 2014

Fraudulent traffic costs advertisers money and threatens the legitimacy of the entire digital advertising industry. Because digital advertising is priced by impressions or clicks, how can an advertiser trust the value of an ad buy? A recent report from Incapsula estimated that 61.5% of Internet traffic was from bots [http://www.incapsula.com/blog/bot-traffic-report-2013.html]. Half of that was from […]

Moneyball 2.0July 11, 2014

Welcome to a world of multiple exchanges, complex algorithms, confusing jargon, aggressive middlemen, and tuned-out clients. Sound familiar? Well, it’s not ad tech. It’s Wall Street. The eerie parallels between today’s Wall Street and the increasingly automated world of advertising are unmistakable in Michael Lewis’ new book, “Flash Boys.”  (Lewis has shed indirect light on […]