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COLLECTIVE VIEWS

The latest news you want to read.

Category: Programmatic Technology

AD BLOCKING: WHY MARKETERS SHOULDN’T HIT THE PANIC SWITCHOctober 20, 2015

Though ad blocking has existed for years, it’s recently become a major concern in the ad tech world. The use of ad blocking increased 48% in the United States over the past year and has been further amplified by Apple’s support of ad-blocking apps in IOS9 and by the likes of Howard Stern and The […]

THE TRUE COST OF PROGRAMMATICOctober 14, 2015

Advertising Age recently published an article about the “Hidden Costs of Programmatic,” addressing an issue that has become common in the industry. The advent of programmatic advertising was revolutionary for marketers. The data-driven, automated approach enabled them to accurately target audiences at scale and serve ads across screens and formats in mere milliseconds. Programmatic inventory […]

COLLECTIVE, 4A’S FOUNDATION ANNOUNCE BILL CASPARE SCHOLARSHIP FUNDOctober 6, 2015

Via MediaPost Remembering someone special through a memorial fund pays it forward through a tribute. What’s “it”? Whatever expertise and kindness the person gave to the community. In this case, Bill Caspare gave much of his time to developing a budding online advertising industry. Caspare, both a founding member and strategic visionary, stood behind several […]

6 WAYS TECHNOLOGY WILL CHANGE CONSUMER ENGAGEMENT WITH BRANDSSeptember 29, 2015

In the years before brand engagement was “A Thing,” consumer interaction with brands was limited to TV ads and in-store end-caps. Brands did not demand “moments” from us, nor did they even attempt to “surprise and delight” with anything other than their actual products. But brand engagement is here to stay, and on the whole, […]

COLLECTIVE IS MAKING IT EASIER FOR TV ADVERTISERS ONE, TWO, OR THREE SCREENS AT A TIMESeptember 25, 2015

Collective, a leading programmatic, multiscreen advertising company recently received a patent for its technology to target online advertisements to consumers based on their TV viewing habits. The technology allows marketers to synchronize ads across multiple devices. This, coupled with Collective’s TV viewing data pool, enables marketers to increase the efficiency of their video campaigns and […]

ARE VENDORS DRIVING YOUR CAMPAIGNS? HOW TO KEEP CONTROLSeptember 24, 2015

Today’s digital marketers must invest in the best tools available to manage their campaigns and drive measureable results. However, marketing technology tools require significant investment, not just in dollars, but also in data and labor. Marketers spend hours and thousands of dollars setting up campaigns in technology stacks that they’ve either purchased whole or cobbled […]

PMP’N MADE EASYSeptember 17, 2015

Media buying continues to evolve year after year. From the timeless direct-deal down to automated programmatic buying, our industry has exploded with ways to purchase inventory. One relatively new inventory source quickly gaining traction is the Private Marketplaces, also known as a PMP.  Recently, an E-Marketer study projected that in 2016, roughly 28% of digital […]

FLASH FADES AWAY AS HTML5 SPEEDS INSeptember 1, 2015

Firefox recently announced that it will automatically block certain versions of Flash due to security concerns. This has resulted in issues with leveraging Flash for rich media in the online ad industry and has promoted many companies to create strong policies to protect their users and sites. (See linked articles below for more info). To counteract […]

AFTER A LONG COURTSHIP, DC AND AD TECH ARE GETTING SERIOUSAugust 20, 2015

Eyebrows and heart rates went up in 2012 when political ad spending across digital media surpassed $150 million. Analysts are shocked that campaigns and super PACs are projected to spend only $1.1 billion in 2016. The media research firm Borrell Associates released a report on Tuesday that demonstrates the gradual embrace of digital marketing methods […]