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COLLECTIVE VIEWS

The latest news you want to read.

Category: Programmatic Technology

THE DREAM OF A WELL-CURATED RTB WORLDNovember 5, 2015

Transparency.  Viewability.  Verification.   Our lexicon of the hottest terms in the ad tech space all revolve around a central theme: lack of trust. Looking back to the beginning of real-time ad exchanges, the incredible reach, scale, and targeting abilities of RTB platforms were so transformative for marketers that they didn’t worry as much about fuzzier […]

INSIGHTS FROM THE ANA MASTERS OF MARKETINGOctober 28, 2015

On a scale of one to ten, how well do you know your most valuable consumer? Collective recently sponsored the Audience Insight of the Day at the ANA Masters of Marketing and asked attendees this question. You may be surprised to see their responses:

COLLECTIVE TAKES ON TV 2.0October 22, 2015

Listen in as Collective’s Chief Product Officer Eoin Townsend discusses how using digital will help drive linear television buying. Full video here.

BACK TO THE PRESENT, A BIT OF THE PAST, MAYBE OUR FUTURE WITH JOE APPRENDIOctober 22, 2015

Via MediaPost Yeah, I know what you’re thinking — enough with the temporal metaphors already. Especially today. But if anyone has a right to exploit it, someone writing for something called “RTBlog” in a publication called Real-Time Daily should be forgiven. We did it in our past. We’ll do it in our future. Heck, we’re doing it […]

COLLECTIVE CELEBRATES A DECADE OF DIGITAL ADVERTISING EVOLUTIONOctober 21, 2015

Collective, the ad tech leader and programmatic pioneer, today celebrates a decade of innovation and achievements in the online advertising ecosystem, including: development of the industry’s first marketing cloud, patented TV Accelerator technology, debut of VISTO™ transparent reporting, dozens of strategic data and technology partnerships and accolades from within the industry.

AD BLOCKING: WHY MARKETERS SHOULDN’T HIT THE PANIC SWITCHOctober 20, 2015

Though ad blocking has existed for years, it’s recently become a major concern in the ad tech world. The use of ad blocking increased 48% in the United States over the past year and has been further amplified by Apple’s support of ad-blocking apps in IOS9 and by the likes of Howard Stern and The […]

THE TRUE COST OF PROGRAMMATICOctober 14, 2015

Advertising Age recently published an article about the “Hidden Costs of Programmatic,” addressing an issue that has become common in the industry. The advent of programmatic advertising was revolutionary for marketers. The data-driven, automated approach enabled them to accurately target audiences at scale and serve ads across screens and formats in mere milliseconds. Programmatic inventory […]

COLLECTIVE, 4A’S FOUNDATION ANNOUNCE BILL CASPARE SCHOLARSHIP FUNDOctober 6, 2015

Via MediaPost Remembering someone special through a memorial fund pays it forward through a tribute. What’s “it”? Whatever expertise and kindness the person gave to the community. In this case, Bill Caspare gave much of his time to developing a budding online advertising industry. Caspare, both a founding member and strategic visionary, stood behind several […]

6 WAYS TECHNOLOGY WILL CHANGE CONSUMER ENGAGEMENT WITH BRANDSSeptember 29, 2015

In the years before brand engagement was “A Thing,” consumer interaction with brands was limited to TV ads and in-store end-caps. Brands did not demand “moments” from us, nor did they even attempt to “surprise and delight” with anything other than their actual products. But brand engagement is here to stay, and on the whole, […]