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COLLECTIVE VIEWS

The latest news you want to read.

Category: Ad Verification

A NEW AGE FOR CONTEXTUAL TARGETINGApril 24, 2015

Content targeting is back and is more important than it ever was ten years ago. Actually, you don’t even need to go back 10 years. Here’s the way I see it – the internet used to be a “thing” that individuals would sit down and spend certain amounts of time exploring, usually limited to the […]

PROGRAMMATIC AND DIRECT RELATIONSHIPS: A BENEFICIAL BALANCEMarch 24, 2015

Everyone is well aware at this point in 2015 that there are infinite benefits to being a programmatic buyer – cost-efficacy, time management, scalable audience insights, real-time optimization, etc. However, with all of the large real-time transactions that come with high volumes of programmatic trading, one thing that seems to get very lost in the […]

5 THINGS WE LOVED LAST MONTHMarch 6, 2015

Kerry Bianchi joined Collective as Chief Operating Officer. Earlier this month, Collective announced the appointment of Kerry Bianchi as Chief Operating Officer. Bianchi has joined Collective’s leadership to help shape the company’s programmatic media solutions. She will ensure the company’s alignment and execution of the long-term growth strategy. As one of Brand Innovators Top 50 Women in […]

JOIN COLLECTIVE AT THE 2015 IAB ANNUAL LEADERSHIP MEETINGFebruary 8, 2015

Collective is a sponsor of the 2015 IAB Annual Leadership Meeting–Content and Kingmakers–taking place in Phoenix, AZ from February 8th – 10th. Join us as we host the nightcap event on February 8th. There will be an open bar for all those with IAB meeting credentials, so if you’re attending make sure you don’t miss out . Where: JW […]

FIGHTING VIDEO TRAFFIC FRAUD IN THE DIGITAL ADVERTISING INDUSTRYJuly 15, 2014

Fraudulent traffic costs advertisers money and threatens the legitimacy of the entire digital advertising industry. Because digital advertising is priced by impressions or clicks, how can an advertiser trust the value of an ad buy? A recent report from Incapsula estimated that 61.5% of Internet traffic was from bots [http://www.incapsula.com/blog/bot-traffic-report-2013.html]. Half of that was from […]