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COLLECTIVE VIEWS

The latest news you want to read.

Category: Ad Verification

INTEGRAL AD SCIENCE LAUNCHES CERTIFIED VIEWABILITY PARTNER PROGRAMDecember 8, 2015

Via Marketwired Integral Ad Science, the leader in quantifying digital media quality, today announced its Certified Viewability Partner Program. The program showcases media sellers who utilize Integral’s discrepancy-free viewability measurement and are prepared to use the data as the bill of record to transact on viewability. The discrepancy-free measurement alleviates operational challenges for both buyers […]

VIEWABILITY, AD FRAUD, PRIVACY — OH MYNovember 11, 2015

At the ANA Masters of Marketing in October, Collective had the opportunity to poll attendees as part of our “Audience Insight of the Day” sponsorship. We asked marketers to address their greatest concerns in the digital space. Their answers sent a clear message of where our industry needs to focus attention. With programmatic ad serving, […]

AD BLOCKING: WHY MARKETERS SHOULDN’T HIT THE PANIC SWITCHOctober 20, 2015

Though ad blocking has existed for years, it’s recently become a major concern in the ad tech world. The use of ad blocking increased 48% in the United States over the past year and has been further amplified by Apple’s support of ad-blocking apps in IOS9 and by the likes of Howard Stern and The […]

ARE VENDORS DRIVING YOUR CAMPAIGNS? HOW TO KEEP CONTROLSeptember 24, 2015

Today’s digital marketers must invest in the best tools available to manage their campaigns and drive measureable results. However, marketing technology tools require significant investment, not just in dollars, but also in data and labor. Marketers spend hours and thousands of dollars setting up campaigns in technology stacks that they’ve either purchased whole or cobbled […]

PMP’N MADE EASYSeptember 17, 2015

Media buying continues to evolve year after year. From the timeless direct-deal down to automated programmatic buying, our industry has exploded with ways to purchase inventory. One relatively new inventory source quickly gaining traction is the Private Marketplaces, also known as a PMP.  Recently, an E-Marketer study projected that in 2016, roughly 28% of digital […]

FLASH FADES AWAY AS HTML5 SPEEDS INSeptember 1, 2015

Firefox recently announced that it will automatically block certain versions of Flash due to security concerns. This has resulted in issues with leveraging Flash for rich media in the online ad industry and has promoted many companies to create strong policies to protect their users and sites. (See linked articles below for more info). To counteract […]

AFTER A LONG COURTSHIP, DC AND AD TECH ARE GETTING SERIOUSAugust 20, 2015

Eyebrows and heart rates went up in 2012 when political ad spending across digital media surpassed $150 million. Analysts are shocked that campaigns and super PACs are projected to spend only $1.1 billion in 2016. The media research firm Borrell Associates released a report on Tuesday that demonstrates the gradual embrace of digital marketing methods […]

COLLECTIVE SCORES IN THE TOP 10 IN GLOBAL SELLER TRUST INDEXAugust 10, 2015

Our friends at Pixalate, a data platform focused on bringing transparency to programmatic advertising, released their 2015 Global Seller Trust Index.*  Collective is proud to have been ranked in the top 10 for the following categories: Overall Global Seller Trust Index (#10) Seller Trust Index for Arts & Entertainment (#8) Seller Trust Index for Hobbies […]

WHAT’S IN A VIEW?August 7, 2015

These days there are a lot of questions surrounding what is actually in view.  But had we asked this question one year ago, let alone a few years ago, we likely would have received a bunch of quizzical blank stares. Until very recently, advertisers assumed actual human beings viewed their ads. And why not? There […]

IT’S TIME TO KEEP AND EYE ON MOBILE FRAUDJuly 30, 2015

Ad fraud is getting a lot of buzz these days—for good reason. The potential threat represents about $6.3 billion in various formats for this year alone.  And mobile fraud isn’t even part of this equation(1). The newest approach to fraud is “mobile device hijacking.” We’re familiar with how bots take over our personal computers, but […]