Collective Introduces Ensemble

Full Integration of Tumri and Oggifinogi Products and Operations Gives Way to Comprehensive Audience Platform for Brand Marketers

NEW YORK, Nov 30, 2011 -- Collective, a full service provider of media and technology solutions for display and video advertising today released Ensemble(TM), its new technology platform designed to service brand advertisers seeking a complete buy-side audience platform and services solution. The full integration of recently acquired Tumri and Oggifinogi products and operations into a single business unit allows advertisers to leverage rich media and dynamic creative optimization, powered by Collective's AMP(R) audience data and media platform.

"The integration of Tumri and Oggifinogi into the Ensemble platform coupled with key leadership appointments makes it possible for Collective to help advertisers deliver rich, video-enabled and optimized creative to audiences at scale," said Joe Apprendi, CEO, Collective. "We're enabling brands to intelligently connect with consumers across the entire spectrum of online display advertising with a truly integrated technology suite versus reliance on multiple third party vendors."

Collective's new solution eliminates the need for multiple service providers, presenting advertisers with the opportunity to leverage dynamic creative, engaging ad formats and Collective's industry leading audience data all from one place. Ensemble works across their entire media buy, including real-time bidding (RTB) on leading ad exchanges. Collective is also offering comprehensive creative and production services with Ensemble, ranging from full to self-serve options.

Key executive appointments supporting the launch of Ensemble into the US and UK markets include Michael Hyman, General Manager, Ensemble, who will oversee account and creative services; Bill Caspare, Senior Vice President, Platform Alliances, Ensemble; Hari Menon, Senior Vice President, Strategy & Business Development, Ensemble; Pradeep Javangula, Vice President, Technology, Ensemble; David Webster, Vice President, Technology, Ensemble; and Chip Russo, Senior Vice President, Sales, Ensemble.

In addition to the newly created executive roles as part of the integration and Ensemble launch, both Tumri and Oggifinogi will be fully integrated and re-branded as Collective Ensemble. Former employees of both entities will now operate under the Collective brand.

About Collective

Collective intelligently connects brands to audiences with high-impact experiences across display, video and mobile. Collective's AMP(R) Data and Media Management platform powers the ad businesses of over 50 leading media brands, including our flagship media products, Collective Display and Collective Video.(R) Collective's complete buy-side solution, Ensemble,(TM) provides brand advertisers with audience buying combined with rich media and DCO.

Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective's investors include Accel Partners(R), Greycroft Partners and iNovia Capital. For more information, please visit www.collective.com .