INTEGRAL AD SCIENCE LAUNCHES CERTIFIED VIEWABILITY PARTNER PROGRAM

Via Marketwired Integral Ad Science, the leader in quantifying digital media quality, today announced its Certified Viewability Partner Program. The program showcases media sellers who utilize Integral’s discrepancy-free viewability measurement and are prepared to use the data as the bill of record to transact on viewability. The discrepancy-free measurement alleviates operational challenges for both buyers […]