IT’S TIME TO KEEP AND EYE ON MOBILE FRAUD

Ad fraud is getting a lot of buzz these days—for good reason. The potential threat represents about $6.3 billion in various formats for this year alone.  And mobile fraud isn’t even part of this equation(1). The newest approach to fraud is “mobile device hijacking.” We’re familiar with how bots take over our personal computers, but […]

FIVE MINUTES WITH: JOE APPRENDI, CEO OF COLLECTIVE

Via TheHubComms What are your biggest opportunities & challenges in marketing tech for next 12-24 months? The marketing landscape continues to fragment with more choices and channels.  It’s a full-time job to keep on top of the growing choices for how and where to advertise.  Marketers must not only create compelling ad messages, but must […]

COLLECTIVE CELEBRATES A DECADE OF DIGITAL ADVERTISING EVOLUTION

Collective, the ad tech leader and programmatic pioneer, today celebrates a decade of innovation and achievements in the online advertising ecosystem, including: development of the industry’s first marketing cloud, patented TV Accelerator technology, debut of VISTO™ transparent reporting, dozens of strategic data and technology partnerships and accolades from within the industry. Collective’s history of industry expertise and […]

AD TECH FRAGMENTATION: A MARKETER’S WORST NIGHTMARE

One look at the infamous LUMA slide tells an epic story of a fragmented ad tech industry. There are hundreds of logos crammed onto a single 8.5 x 11-inch sheet. It’s downright intimidating, and I can’t blame anyone who feels ambivalent about investing in digital media. Media fragmentation caused the advertising industry to splinter in […]