PROGRAMMATIC AND DIRECT RELATIONSHIPS: A BENEFICIAL BALANCE

Everyone is well aware at this point in 2015 that there are infinite benefits to being a programmatic buyer – cost-efficacy, time management, scalable audience insights, real-time optimization, etc. However, with all of the large real-time transactions that come with high volumes of programmatic trading, one thing that seems to get very lost in the […]

5 THINGS WE LOVED LAST MONTH

Kerry Bianchi joined Collective as Chief Operating Officer. Earlier this month, Collective announced the appointment of Kerry Bianchi as Chief Operating Officer. Bianchi has joined Collective’s leadership to help shape the company’s programmatic media solutions. She will ensure the company’s alignment and execution of the long-term growth strategy. As one of Brand Innovators Top 50 Women in […]